Business plan: Washybar, why wash and wait when you can drink and wash? - publié le 12/11/2014

Thèmes abordés

Washybar, management, Drinking, washing

Résumé du document

We want to create a new concept, allying a laundry in which anyone can come and make his washing, with a bar. This will allow people to do something while there are waiting for their clothes to be washed. This new concept will offer real convenience to the users of the laundry, allowing them to have a nice moment with their friends instead of waiting in a poor atmosphere. We want to help people in their every day life by making things easier. We all believe that making life easier to people, even more if they are quiet poor as they don't have a washing machine is important. We want everybody to be pleased by coming in our WashyBar.

Even more important, we have a particular vision of what should be management. We want to create a friendly atmosphere and attitude between each of our employees so that they can be happy to work. For all our stakeholders, we want the best, the client is the king but we will take care of our employees too. It is important for the success of our business. It's a project that we lead with our heart and in which we put our deepest expectations. We really believe
in it.

Extraits

[...] Why Nothing has really been done in this area (apart from in Montpellier in the South of France). This service responds to a specific need of consumers. Nowadays, people are looking for convenience. It responds also to a trend in our society: people are looking for facilities and pleasure. They don't like to waste time. The concept creates also a new community (new friends, place of acquaintances) and conviviality. Where A city in which there are a lot of students. Our first choice will be Rennes. In a place adapted to the project. [...]

[...] His rich and exotic cultural background is the source of his inspiration, and his good mood makes the work atmosphere friendlier. Kerby Venord is the one who first came up with the idea of the Bar-Laundry. He's the rational part of the group. Pragmatic and realistic, he makes sure that the group ideas are achievable, and affordable. He has good ideas to make money grow in the business, and his competences are essential to the group : his analysis of the survey (SPAD analysis) was helpful to the project. [...]

[...] These targets are very important because they are loyal. They usually go to the same laundry and don't find is this much expensive. For them, washing clothes is not a pleasure, but a necessity. But they get very bored when they come to the laundry. They just sit, and look at the floor, the lights, and spend their times doing nothing. Group Clean and busy people Here comes the most interesting group: the clean and busy one. They represent 18% of our target market. [...]

[...] And yet, what is more simple than that: Why wait and get bored, if you can wait and have fun? When we asked people if they would be interested in the project, they all said yes. Some wonder why such idea has never been exploited before! This question is all the more significant in the young population because they need to see people, make new relationships . The laundry market is a growing market. And we know all the opportunities of the laundry market. [...]

[...] -Promotions: Washy Bar will have days in which promotions and special fares will be done, such as laundries for the price of one, or discounts in the prices of drinks and snacks. -Extended Hours Washy bar will be opened more time to meet ever-increasing demand of consumers that want to wash their clothes in the morning or late at night. Most of the laundries close at 6 or 7 pm. The Bar-laundry will be open from 8 am to midnight. [...]