Business plan: Washybar, why wash and wait when you can drink and wash?

Résumé du document

The target market: People who don't have a washing machine at home (usually clients of launderette, mostly young people) and generally people who want to spend time in a bar. What they think now: It is boring to wait while your clothes are being washed. The waiting time is about 35 to 40 minutes to wash the clothes, and then you have to wait to dry your clothes. They often don't know what to do during this time. How will their life be made better? For them, going to the launderette will be more pleasurable. The service: Washing clothes at the laundry need not be boring. We offer the possibility for customers to have a good time while they wash their clothes. Nothing has really been done in this area (apart from in Montpellier in the South of France). This service responds to a specific need of consumers. Nowadays, people are looking for convenience. It responds also to a trend in our society: people are looking for facilities and pleasure. They don't like to waste time. The concept creates also a new community (new friends, place of acquaintances) and conviviality.

Extraits

[...] Our questionnaire was clear and short in order to get the best answer possible. We interviewed 100 people in the laundries and in the ESC Rennes to best fit with reality. Our objectives were: To detect the current behaviours of consumers (how often they go to the laundry, with whom, and in general their choices criteria). To discover the services that should be set up thanks to the quantification of the various reactions of the targets regarding this new concept that consists in allying a laundry and a bar. [...]

[...] All cups and glasses will be given by suppliers like Ricard or Heineken (it is an advertising method for them). Total investment needed for the bar: €12,230. TOTAL FIXED ASSETS = €322,230 CURRENT ASSETS 1-Beginning inventory: To start our business, we will need to buy the raw materials for the Bar (coffee, tea, chocolate, milk, biscuits, etc.) and for the laundry (change for the payment centralizer, detergent for the detergent dispenser, etc.) We estimate it at 1500 euros for both the bar and the laundry. [...]

[...] When they are asked if they would come in a WashyBar if there was one in Rennes, More men are likely to come than women. Loyal customers but short of money Another characteristic of our targets is that they are very loyal to their laundry. This point is very important because we will expect our future clients to be as loyal as the survey shows. It is also important because we will have to do our best to attract the laundry users who are loyal to another laundry. [...]

[...] So we think that at the beginning we will be the only one to use a so innovative concept, our main competitors would be the ordinaries laundries, which have a bad and old image. Licensing Before launching the project, we have to make sure to be able to have the license needed to run a bar with alcohol and all sorts of drinks. This could be an obstacle if the prefecture does not allow us to open our facility. Conclusion This business plan aimed at proving you the relevance of our project and its potential. [...]

[...] Pragmatic and realistic, he makes sure that the group ideas are achievable, and affordable. He has good ideas to make money grow in the business, and his competences are essential to the group : his analysis of the survey (SPAD analysis) was helpful to the project. Thomas Gomez is the Bar Man. His knowledge and experience of bars are essential to the group. He knows everything and does everything. Juan Delgado is the technician. He knows everything about the machinery. [...]