Business plan for a start up business in Cameroon

Résumé du document

Bell Dames is a clothing line targeting females between the ages 15 to 65. We will not stop at only developing a clothing line but will also use advertisements alongside promotional campaigns to support our company. We plan to work hand in gloves with other companies to develop brand awareness thus strengthening our partnership with the companies involved. Belle Dames plans to market its line as an alternative to already existing clothing lines and our marketing strategies, exclusiveness and high brand awareness are factors which will be used to differentiate ourselves in the clothing market.

The message which will be seen in Belle Dames will be classy, affordable, high class and original cloths. The promotional plan of the company will be different from other clothing companies and will include a marketing communication range. In the future the company hopes to create a section that will comprise of men clothing ranging from the ages of 13 to 65. Based on market growth projection, once start-up funding is secured, the company expects to generate healthy sales revenue in the years that will follow its start up to ensure key success of the company.

Extraits

[...] Business plan for a start up business in Cameroon Table of contents Executive summary . 3-4 Business Description . 4-14 Business Opportunity . 14-16 Market Strategy . 16-18 Business Operations . 18-20 Technology . 20-21 Finance . [...]

[...] Income statement forecast. Year ending December 2012 Sales =1,300,000Fcfa Less cost of goods =780,000Fcfa Gross profit =520,000Fcfa Expenses Advertisement =20,000Fcfa Depreciation =100,000Fcfa Interest =120,000Fcfa Travel =40,000Fcfa Wages =900,00Fcfa Total expenses =370,000Fcfa Net profit after draw =150,000Fcfa. (This is because we had no fewer owners draw.) Balance sheet Assets Current assets Cash = 1,000,000Fcfa Inventory =500,000Fcfa Prepaid insurance =500,000Fcfa Other assets =1,387,600Fcfa Total current assets =3,387,600Fcfa Capital assets Machinery and equipments =5,000,000 Fcfa Furnishings, fixtures and others =500,000Fcfa Automobiles =500,000Fcfa Computer and data processing equipments =500,00Fcfa Lease improvements =300,000Fcfa tools and other assets valued less than 200,000Fcfa =163,780Fcfa Other capital or tangible assets =148,620Fcfa Total capital assets =2,612,400Fcfa Current and non-current Liabilities = 0 since the capital for the business was not borrowed from any bank Equity Initial investment =6,000,000Fcfa Retained earnings = 4,758,744Fcfa Total equity = 10,758,744Fcfa. [...]

[...] We are going to use media such as television, radio, newspaper, magazines, direct mail as well as internet advertisement for our products and services. We will do this advertisement at the beginning of every new season on televisions and radios while we do it every month on magazines, every two weeks on newspapers and every week on the internet. We also plan to do brochures that will be distributed in around so as to make the people aware of the company. [...]

[...] We intend on giving out our services at low prices and giving out quality products as well as fashion and ‘Haute Cuture' while giving customers an advantage such as customer fidelity advantage as well as discounts and returns should our customers not be satisfied. Belles Dames staff will be divided thus grant a fast service for customers unlike our competitors. We will have people in charge for every aspect involved in our business to ensure a smooth running for the business. In order to be effective in this field we will also analyse the strengths, weaknesses, opportunities and threats we will face in this business. [...]

[...] This budget is allocated for the buying of all the necessary equipments, build up a working team, increase market facilities and finally expand the operations of the company. Below will be the financial projection of a profit and loss account details for a 3 year period. Due to economic recession, we have made assumptions as we do not have fixed units in our clothing business as the pricing varies in product. We therefore estimate the cost of sales to be 400,000 Fcfa a month. FINANCIAL CASH FLOW FORCAST. INCOME STATEMENT AND CASH FLOW. [...]