Electronic Business Plan for Music4U.com

Résumé du document

Our firm Music4U.com receives music files from producers. The only thing our business receives is music files. There are no physical goods exchanged between the firm and the suppliers. After a quality control, the song is put on-line quickly. The music files received are stored and classified into categories. There is a control of the content and the developers are in charge to secure it. The format of the files is controlled. Concerning music, the quality of the sound and the Music files are put online in order to be bought and downloaded on the website. When the control is done, the music file is put online by the developers due to information given by the marketing department. These music files can then be sold to the final consumers.

Extraits

[...] The users are the one able to buy music online. They have to create an account on Music4U.com in order to purchase music on our website. The developers are responsible for designing the WebPages and the various tools to apply the strategies given by the Marketing department EBS PROJECT : Music4U.com WebPages required Music4U.com is a business fully based on the Internet. There are no physical stores. The building of the website is at the very centre of our company. [...]

[...] It represents a huge work. INTERACTION BETWEEN THE BUSINESS STRATEGY AND THE SUBSEQUENT INFORMATION STRATEGIES We said that our main advantage is to sell on-line and so answer quickly the demand of our customers, but this type of trade is widely developed now. Thus we can say that is our main advantage but not a competitive advantage. The main aim is to allow people to download a maximum with low tariffs. Thus, we put in place e-mailings and personalized pages to create a sense of uniqueness of the client. [...]

[...] This is due to the fact that we are a e-business company. As a consequence all the benefit we realize are due to the IS & IT. Indeed sales and advertising revenues are realizing through IS & IT EBS PROJECT : Music4U.com Information System Strategy 16 EBS PROJECT : Music4U.com Analysis of business and technical environment, including discussions of constraints and opportunities arising from the application of IT M usic4U.com is a virtual store that sells music directly to end consumers, either individuals or professionals (party organisers, DJ, The company (the website) offers a large variety of kinds of music. [...]

[...] Music4U.com has to be aware of the technological innovation in order to optimize the various processes in question such as the storage or the speed of downloading. The firm has to guarantee a standard of quality and to take into account the capacity of the system. Added to this, the developers have to maintain the security of the system by knowing the various threats such as viruses, piracy. The aim is to maintain a competitive advantage by making the process more efficient and more secured and as a consequence by reducing the operating costs. E-mailing will be one marketing tool to create a customers loyalty. [...]

[...] They are our main source of revenues (before advertising). Main required WebPages A basic front page available for every user connected on our website. Registration pages: When a user want to create an account The purchase order A Webpage concerning the suppliers will be another one required. Indeed, our suppliers are supposed to have access to their sales statistics and to their value of the money due by Music4U.com EBS PROJECT : Music4U.com Detailed analysis of one business process We have chosen to analyse the business process of the users of Music4U.com bis A customer comes to the website Music4U.com. [...]