Business plan for product innovation: The Big Bip Company

Résumé du document

A problem statement is a clear concise description of the issue that needs to be addressed by a problem solving team and should be presented to them (or created by them) before they try to solve the problem. When bringing together a team to achieve a particular purpose efficiently, provide them with a problem statement. Our aim as the Big Bip Company is to enhance everybody's well being. Most of the people have faced to a situation when they were hurry and looking for their keys, wallet or something else that they needed at the moment. In order to solve this problem we developed a product called (named same as the company) the Big Bip, the product is composed of a little speaker (which makes a sound) that you stick in your wallet or on your mobile or other things you may lose and you can locate the object by pressing the ringing button if you have a clue where the object could be or a by GPS signal which is transmitted into direction information on the screen of the case.

Extraits

[...] - Brilliant indicator of load. - Batch of two batteries AA LR mAh for 1,2V. 19,90 Coyote: the only detector GPS of fixed and mobile radars. - Indicate the mobile real-time radars informed by more than 6000 users - Show the speed limit allowed and the information traffic - Automatic update by integrated GSM 699 Litter Box Odor Eliminator: Nowadays, probably almost all things can be done with gadget. Including matters to sewage smell pets can be removed with the gadget. [...]

[...] From pioneering: We anticipate no direct competition, and we will move from market to another market when the introduction will have been successfully accomplished. In case the introduction is not fully successful we will change the strategy and move from short term to long term orientation, decrease the price of our product and reduce the number of outlets and we will also develop new products, high quality gadgets to face crisis. Cycles and trends: Our product is a gadget so it does not answer to a particular trend but with all the marketing activities the product will be and as a new technological product is life is restricted to a short period of time and it after this 3 years, the company will have to create a new products or renew is product to still existing and earn money. [...]

[...] He works as a salesperson for a big company and makes about $ 38.000 per year. He spends each year an important part of his income and can't save money. John is a very serious person in his work and work hard to be recognized. His work makes him travel a lot and he hates waste time to useless things. Even if John has a busy life, he keeps current with the latest information's in the world and really enjoy going out with his friends once o twice a week. [...]

[...] We put this price as a start price but obviously we have to keep in touch with the market evolution and adapt our price with our product situation in the market because I think we have, for example, to lower our price when we arrive at the end of our final product life cycle to hope to liquidate our stocks. Distribution We are producing our product in China to reduce the costs. Thanks to the little size and weight of the Big Bip, we will import the product by plane for a cheap price. It's going to be easier for our company to take this way to import to can receive our products quickly. [...]

[...] The product will be identified as a gadget and will be sold in the GPS shelves. Public relations Moreover we will make contacts with TV animator in the most popular channels TV and ask them to promote the big bip during their show when they usually present new products to people early in the morning or at night before the news, it will be introduced as the newest technological product and ideally this will happen in the two months preceding Christmas, it will provide us awareness, and we product will be consider as a trendy present for Christmas. [...]