Business plan: Nail art

Résumé du document

Our service is a premium nail bar which offers new kinds of polish. The concept is very easy. In 5 minutes for 4€ the customer will have her nails polished. We have different kinds of products (see appendix): the first one is stamping nail art. It's a concept well known in the USA and in the UK but there is no beauty parlor in France that provides these types of polish. We also have pleasant smell polish, magnetic polish and a polish that changes color with the sun. Our nail bar will be located at "La Defense" and in beauty shops.

Each woman deserves to take care of herself. In our stressful lives, Nail Art is the modern place where women can come and take a short break. The quick way to get the creativity touches any woman needs in her daily life. We will adapt our services to their needs and wishes with the customer service and the best environment they deserve. Rapidity, creativity, innovation and customization. A mobile Nail Bar has the objective of bringing a personalized service and innovated designs to its customers. The Nail Bar's vision is to focus on the customer's needs because
fashion is in constant evolution. In our dynamic world, to come to our Nail Bar.

Extraits

[...] As Marionaud doesn't have distributor brand we will use polish which is sold in their shop like OPI for example. We will give them 20% of the sales made in their shop. This partnership will be a winner/winner relation. We are going, as we said, to have a good visibily and to have free varnish. Marionnaud, Yves Rocher and Séhora will benefit from the traffic that will be generate from our animation. As a manager told us, when the client is in the shop 50% of the sale is already done Business Plan : NailArt III. [...]

[...] Thanks to the specificity of our company, its strategic objectives and finance estimations, NailArt is today the best investment you could make to enter into the future of beauty. I. Presentation and analyse of the service and the environment : What are we selling ? Our service is a premium nail bar which offers new kinds of polish. The concept is very easy. In 5 minutes for the customer will have her nails polished. We have different kinds of products (see appendix): the first one is stamping nail art. [...]

[...] Our nail bar will be located at Défense» and in beauty shops. Vision, Mission Each woman deserves to take care of herself. In our stressful lives, NailArt is the modern place where women can come and take a short break. The quick way to get the creativity touches any woman needs in her daily life. We will adapt our services to their needs and wishes with the customer service and the best environment they deserve. Rapidity, creativity, innovation and customization. [...]

[...] Strategy Strategic objectives : In order to create an attractive offer which will allow our stamping nail bar to succeed , we have defined the strategy that we want to apply and our objectives. This is the business of making women more beautiful and confident by creating a service that allows our clients to feel good about themselves. They should enjoy their visit to our nail bar and feel that their time and money are well spent enough to come back again and again and again! [...]

[...] They will be formed by a special CD that will explain how to use Konad stamping plates, and how to quickly polish nails. The team will wear special t-shirt with our logo. We also will open a Facebook page to communicate with the student of Léonard de Vinci about our service. Maybe, in few years, we will open our web site to attract more people and to become more famous. We have decided to make partnerships with famous French cosmetic brands as Séphora, Marionnaud and Yves Rocher. [...]