Business Plan: Delivery Service for Customers

Thèmes abordés

business Plan, creation d'entreprise, livraison a domicile.

Résumé du document

Starting a new business course gave me the opportunity to work on a business plan. I have always been attracted by challenges and creating a company is clearly motivating. After studying many concepts such as multi-cultural fast-food restaurant, and online fast-food, I decided that the best concept would be to concentrate in one place a delivery service for customers who want to eat meals from new cultures. Recent studies about the French food consumption habits have shown new opportunities in the catering industry. My objective is to take advantage of these consumption changes to set up my business.

The company name I chose is Home-Resto. It refers to the idea of the restaurants at home. It also illustrates our concept: meals from well-knows restaurants delivered to your home. My company will be located in Lyon. The population of this city has a high income per capital, and corresponds to the profile of the ideal target for my business. The city is big enough in terms of population and no direct competitors already exist. We will have the advantage as the first establishment.

Our target audiences are the students and the young executives living downtown. Lyon is a popular city for students; there are a lot of universities and schools. The business district welcomes many big companies who employ thousands of young executives. Our customers target will agree to pay more for high quality service. I plan to provide a premium service for what people will pay more. This premium service will be based on the quality of the product and on the delivery time that should not exceed 30 minutes.

Competitors are going to be numerous. First of all, there is the competition within the catering industry itself. Classic restaurants will continue to attract a lot of potential customers. Then there are the classic companies that deliver meals such as pizzas and to finish, the potential of new entrants will be high. The concept of our company has already been tested in several cities other than Lyon.

To set up this business, a starting investment of 35.000 Euros will be required. After the first year of activity, my sales will be about 820.274 Euros, increasing by an average 12% per year. My benefit at the end of the first year is expected to be 55.000 Euros. Our bank account in August 2014 should amount to 393.000 euros.

Extraits

[...] Stores such as Carrefour now have delivery services for customers who don't have time to shop. The websites and the Internet access improvements permit this kind of services to be more efficient and extremely flexible. We can combine these two trends and deduce that meal delivery from restaurants will increase in the next years. Our business model is the following: We will deliver meals collected from restaurants to customers who don't want to move from home. Customers will order directly on our website or by using telephone. [...]

[...] Marketing Market Trends Before starting any business, the most important step is to define if a demand exists. I made several researches to find if customers could be interested by such service. First of all, I looked at the catering market in France, Based on analysed made by GMID, which can be founded in the Annexe 1. In this part I will provide a summary of the information I have founded. According to this report, the market in 2009 is estimated at 745 million euros France. This market increases by each years. [...]

[...] The delivery service will employ 6 people full-time and 3 part- time. It represent a total of 49*3*8*52=61,152 Euros. After 1 year and 6 month of activity, we will hire 1 more delivery boy full time and another one part time in order to face the demand. The total cost of my employees will be 61,152+20,384= 81,536 Euros for the first year. I will also give to my self a wage of 1500 euros each month. Restaurants Partners As we said before four different restaurants will provide us our different meals. [...]

[...] Almost all the cultures are represented, American, Asian, and Oriental. The main actors on the market are McDonald and Quick. Both are serving American food. There are 5 McDonald and 2 Quick in Lyon. The price goes from 6 euros to 12 euro. According to a manger interview, the average spending in such restaurant is 10 euro. For many years, the quality of pre-made meals has been bad. But after important investments from big companies, this market finally takes off. [...]

[...] Resources People and Management As I am the creator of the company, I will assume the management of the company. The company employees will be divided in two parts: - Reception: people who will receive the orders, either by phone or via Internet. - Delivery: People who will collect and deliver food to our customers. Our company will be opened every day from 11o'clock to 14 o'clock and from 18 o'clock to 22 o'clock. Therefore we need employees to answers calls and transmit it to our suppliers for 49 hours each week. [...]