Ebay's strategy

Thèmes abordés

Ebay, strategy, porter, swot, capabilities, competitive advantage

Résumé du document

eBay's strategy is to providing a safe trading place on the internet, the eBay community has flourished, by not only providing an efficient medium for people to buy or sell items directly from or to a large member of people, it's a forum where buyers and sellers, develop reputations and in some cases, it can change people's lives.

Extraits

[...] Those tools allowed us to diagnostic strategic capability of eBay. Strengh Weaknesses eBay is the world's largest online auction website. It is a giant marketplace used by millions of people all over the world to buy and sell all things It is capable of attracting huge audiences with diverse needs. The company uses the power of customer relationship management by collecting data of buyers and sellers registered with the company. This is a big strength of the company as the data collected can generate reports and statistics that can make the company better and address its weaknesses and threats. [...]

[...] Google has gone to a extend on setting up a conference and a party for significant eBay and Paypal users, the main goal of the party was inviting people to switchover. This was not well taken by eBay. The value chain will allow us to look the way eBay manages to provide value at each stage. Inbound logistics (Receiving and storing materials for distribution for production EX. Provide information and registration Inbound logistics (Receiving and storing materials for distribution for production EX. Provide information and registration Sales & marketing (Promoting and selling the products) EX. [...]

[...] Build database or PayPal Operations (Transform inputs into finished products) EX. Build database or PayPal eBay Value Chain eBay Value Chain Service (Maintenance and repair of the firm's good and services) EX. After sale service Service (Maintenance and repair of the firm's good and services) EX. After sale service Outbound logistics (Entails storing and distributing finished product EX. Removed product Outbound logistics (Entails storing and distributing finished product EX. Removed product Inbound Logistics eBay operated as an online venue for buyers and sellers, sellers listed items and provided descriptions, often including photographs, an auction was conducted, in which potential buyers could bid on the item on sale until a fixed time. [...]

[...] eBay has created an “open market environment” and is more community focus there by connecting people from different countries. All those capabilities put eBay a huge competitive advantages. Using the concepts of sustainability and dynamic capabilities, how could you manage this capability (create new resources and competences, invest/divest in others, extend others), given: New entrants in the market place? Invest on security programs like PayPal to enforce our reliability Continues to remove physical barriers by creating an online chat with eBay's assistance and between sellers and buyers. [...]

[...] Opportunities Threat eBay now has integrated Skype so that buyers can talk directly to the sellers using skype voice chat. This is altogether a new opportunity for eBay as it helps bring the buyers and sellers closer. eBay has now started localizing its website allover the world. A good example would be personalized eBay website for different countries like UK even developing countries like India and China. This is a big opportunity, as the out sourcing booms in these countries have significantly increased the spending limit of the consumer. There are also still opportunities in current markets (Market Penetration). [...]