Danone company analysis Financial Statement Analysis

Résumé du document

The history of the group was based on an external growth, a successions of sell and acquisitions, indeed, if we follow the major step of the company, we could see that, the first step was the merger between BSN and DANONE-GERVAIS in 1973 this merger was the beginning of the future group and create the first French food company. In 1979, consequently to the financial crisis, BSN-GERVAIS-DANONE stop it glassmaker activity. It was the very beginning of the external growth, indeed, between 1979 and 1985, the group acquires 6 companies, Amora, Maille, La Pie qui chante, Carambar, Liebig et Vandamme. In 1987, the group acquires the group Général Biscuit which own the LU brand, and in 1989, the DANONE group acquire all the affiliated companies of Nabisco. Consequently to this external growth, the turnover of BSN-GERVAIS-DANONE triple and pass from 16,5 Billion of Franc at 48,7 billions of Francs. The next major step before that Franck Riboud succeeds to his father was the acquisition of the Volvic Water in 1993.

Extraits

[...] Danone company analysis Financial Statement Analysis Corporate profile including the corporate history and ownership structure In order to achieve the financial statement analysis, I thought it would be good to study one of the most famous French brands. A company which created what we now call the nutraceutical. This company which managed to link two markets is DANONE. This brand was created thanks to three brands, Danone, Gervais and BSN, a glass manufacturer. The success of Danone was due to the meeting between Daniel Carasso (C.E.O of Danone) and Antoine Riboud (C.E.O of BSN). [...]

[...] In order to reach those objectives, Franck made a team of William Saurin, Liebig, Panzani, La Pie qui Chante, Carambar, Amora and Marie. Driven by Franck's strategy, the group launched an Initial Public Offering in the New York Stock Exchange. In 2000, the group undertook beer activity. Between 2000 and 2007 the group sold and acquired many companies, and in 2007, the group knew two major actions, the sale of the biscuit company LU and the American company Kraft food, and at the same time the launch of an OPA on NUMICO, European leader in the market of baby alimentation. [...]

[...] Frank began his carrier at the Danone group as a management controller. 2nd Quarter Results and Forecasts Income Statement mln) Financial Highlights As we can see in these highlights, the Net sales of the group decreased between 2008 and 2009, this due to the sale of the sweet Biscuit LU company, but against all odds, the Net Income of the group increased. Common size, the balance sheet of the year 2009, and trend size, the P&L account/income statement for the three consecutive years. [...]

[...] Since 1994, Danone has stopped including Gervais and BSN with its brand name. We can say that Daniel Carasso and Antoine Riboud accomplished their objectives, indeed, Danone sells products in more than 50 countries. We could say that Danone manages to make profits all over the world, in 2009, Danone realized 53% of its turnover outside Western Europe, and this percentage was only 15% in 1995, according to the 2009 Annual report and the article from Laetitia CLAVREUL, Le Monde of the 24 May 2009. [...]

[...] In 1979, consequently after the financial crisis, BSN-GERVAIS-DANONE stopped its glassmaking activity. It was the very beginning of external growth, indeed, between 1979 and 1985, the group acquired 6 companies, Amora, Maille, La Pie qui chante, Carambar, Liebig and Vandamme. In 1987, the group acquired the group General Biscuit which owned the LU brand, and in 1989, the Danone group acquired all the affiliated companies of Nabisco. As a result to this external growth, the turnover of BSN-GERVAIS-DANONE tripled and surpassed from 16.5 billion francs to 48.7 billion francs. [...]