Human resources management: Job enlargment and job enrichment

Résumé du document

"Structuring the work and the relationships and interactions between the technical systems and the people or the sociotechnical systems, as well as between the people themselves form important building blocks for organizations. Individual jobs cannot therefore be viewed in isolation", say Swanepoel et al. (2003: 193). In this way, organizations operate job designs which "refers to the way in which work is structured into the different tasks and responsibilities required to execute a particular job" (Swanepoel et al. 2003: 194). In this document, we examine the work culture of a family business called Desertours, where the atmosphere is a challenging and competitive. With 20 years of experience, Desertours is a motorcycle adventure travel leader in the French market. The company offers trips around the world, including Morocco, Tunisia, Libya, Okavango, Namibia, Madagascar, Venezuela and the United States. Over the past ten years, it has diversified its range of skills and is now organizing sports events such as 4L TROPHY, a 4L orientation race in the Moroccan desert, reserved for students, as well as the Roses des Sables Trophy, a 4WD, quads and motorcycle woman-only race. We look into more facets of this company in this document.

Extraits

[...] Human resources management: Job enlargment and job enrichment “Structuring the work and the relationships and interactions between the technical systems and the people (the sociotechnical systems), as well as between the people themselves (that is structuring the flow of work), form important building blocks for organisations. Individual jobs cannot therefore be viewed in isolation”, say Swanepoel et al. (2003: 193). In this way, organisations operate job designs which “refers to the way in which work is structured into the different tasks and responsibilities required to execute a particular (Swanepoel et al. [...]

[...] The new marketing and communication director, Ms. Sonia Russon, was in charge of the marketing of the most important product for DESERTOURS™: the 4L TROPHY™, before the restructuration. Her job had been enlarged to an increased number of diverse tasks, activities and duties for all the products of DESERTOURS™, at the same level of depth (Swanepoel et al. 2003: 197). This is the consequence of a horizontal work redesign. Furthermore, in order to draw attention towards workers' social needs, DESERTOURS™ top management has decided to increase the job depth of each employee. [...]

[...] Jean-Jacques Rey (Manager Director) Prepared by: Mrs. Pierrette Amestoy (HR Manager) Approved by: Mr. Jean-Jacques Rey Approved date: 8th February 2008 Summary of the job: Plans and carries out all policies relating to all phases of marketing and communication activities by performing the following duties personnaly and through subordinates. Essential duties and responsibilities: In charge of the macroenvironmental analysis of the company (job enlargement) Analyses the tourism market, its customers and its competitors (job enlargement) Plans and implements marketing strategies regarding all the products of DESERTOURS™ (job enlargement) Evaluates and control trends of all the products (job enlargement) In charge of the external communication of DESERTOURS™ (job enrichment) In charge of the website and the web marketing of DESERTOURS (job enrichment) Prepares budget of marketing and communication operation (job enlargement and job enlargement) Represents DESERTOURS™ and its staff outside the company (job enrichment). [...]

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