Human Resources

Résumé du document

Starbucks is a corporation of 92,000 employees. It has been ranked in 2006, by the fortune magazine as one of the best companies to work for. In this report we will study the overall organization of the Starbucks corporation. Through this document we will use information from the courses, and support from different websites to find out how the corporate culture, the social responsibility and the work environment that Starbucks follows. Through this report we will also see what are the main advantage for Starbucks to follow such an organization and also the origin and source of this organization. This report will help us understand how a man's values can become everyones values in a short time.

Extraits

[...] In Starbucks corporation, there is not only a matter of feedback to make sure that the employees are feeling well, there is also the question of how to make them being the most productive as possible and how to make them fulfil all those needs. We will go over the 5 different needs of Maslow pyramids to see what Starbucks is offering to his employee. The physiological need is also in an employee's mind the amount of money he will get once he paid is essentials bills. [...]

[...] Contribute positively to our communities and our environment. Recognize that profitability is essential to our future success.” Why is a US model becoming so popular all the world, even in countries where coffee has always had such historical legacy? Once again I will come back to their marketing strategy. They have developed an entire concept that allows them to be effective in all the country they try to enter in. In fact, the fact 7 www.starbucks.com/aboutus/CSR_FY01_AR.pdf Human resources Page 11 02/02/2008 that they had a different strategy to enter the American market and the European market has really helped them to become that famous even in Europe. [...]

[...] How does Starbucks structure itself to be effective? Looking through their Corporate Social responsibility report, we learn that the two main important things for the Starbucks' corporation are in one side the sustainable development and the relation they develop with their providers and on the other side their workers: goal is to create the best possible workplace environment for our partners, one that attracts and retains the most talented individuals and is regarded by them as a great place to work”2. [...]

[...] There are two important things to notice in Starbucks organization. The first thing is that the story of Starbucks has started through the story of a man. All the structure of the corporation comes from the willing of one man, with a very strong character and a very clear idea of what he wanted his company to be. This man was proactive, he anticipated all its structures and corporate values before the company really grew up. In the way he created the organizational context we can see from 1 http://www.allbusiness.com/human-resources/employee-development/324134-1.html Human resources Page 3 02/02/2008 now, and we will have better information in the following question, that Howard Schultz has though of his organizational context taking in consideration all the attributes of the Iceberg, in the sense that in a Starbuck there is what we see, the services and knowledge of employees about coffee but there is also all the composition behind that to make the employees feel well. [...]

[...] Herzberg's theory of motivation and Maslow's hierarchy of needs. Practical Assessment, Research & Evaluation, 5(11). [...]