Human Resources Management Applied to the Case of a Fictional French Company

Résumé du document

Today, the human resources management is a key point for succeeding in the market. With the globalization, the companies need to manage their employees with efficiency and take in consideration several facts such as for instance, the culture. The main challenge is clearly to develop its business at the international level and to succeed in managing one company with several local characteristics but maintaining at the end a global and powerful guiding thread in the strategy.

How to manage a company in the European environment? We are going to look the key points for a company which wants to develop its business in Europe and explain with examples and concrete elements how to avoid several pitfalls and maximize every chance for succeeding. The company gocreative.net is fictional but inspired by the website spreadshirt.com.

Gocreative.net is a new French website which allows to create its own shirts, apparels and personalize a lot of items (mugs, aprons, bags, etc..). It is a young company which received several French prizes and awards for its business idea in term of online sells. Contrary to the other companies which make this kind of custom e-business, Gocreative.net is the first one which uses the concept of community. People cans make their own items but they can also sell it. There are about 100000 users / buyers / sellers on the website (persons, companies, associations).

Extraits

[...] Strategy & HR Planning in Europe Human resources strategy and planning is development of strategies for matching the size and skills of the workforce to organizational needs. Human resource planning assists organizations to recruit, retain, and optimize the deployment of the personnel needed to meet business objectives and to respond to changes in the external environment”(7). The two future openings shall be instances and models for the next International expansions. It is important to find an internal powerful culture which cans be easily adapt to all the future subsidiaries of the company. [...]

[...] Heathfield. "Succession Planning." Humanresources.about.com. Web . Angela Crews. "Understanding cultural differences." Professionalroofing.net. Web . [...]

[...] The term is also not easily understood by the employees and more perceive as a word linked to lay off and downsizing. The culture of performance of gocreative.net has to be explained and accepted by the employees like a way to . Succession Planning in Europe The succession planning will allow to the company to find employees which have skills (in intern) that the others don't have and to give to them the training, the learning and the education to prepare them for a higher job and more responsibilities. [...]

[...] Work with a local agency for choosing the managers in charge of the new team. Create a program of internal communication for explaining the concept of “gocreative.net will create a new global culture with all the new partners” Find how to create a culture with the ideas of everybody being efficient Prepare a team of 2 French people (by new office) who supervise during a mission of 4 months the beginning of the business. Determinate and forecast the global needs of the company in term of employees on a short, middle and long period. [...]

[...] The main objective is enhanced the performances of the company and avoid to be disorganized. With the opening of the new offices, the French one may be impacted in term of organization. In term of alignment, it is important to know the employees for consolidating the global team. Gocreative.net has to consolidate the organization by identifying bad behaviors, wastes and less productive functions (with the new offices, it cans be easier to determine). They have to reinforce the common understanding of the vision, the values and the objectives of the employees.“Successful organizations determine where they want to be, and then take the necessary steps addressing all of the factors of culture to get there“(3) Workforce Engagement, Capability & Capacity in Europe The big challenge for a company is to find the right person with the right skills and keep him. [...]