Human resources management Publicis

Résumé du document

We chose Publicis as large French manufacturing company for our research. Publicis was created by Marcel Bleustein, in 1926, in Paris. He launched a radically new concept (closer of consumer). He had several core values, which he never broke: attention to others, respect, staying true to the product, customer satisfaction, creativity and total quality. Publicis is the world's fourth largest communications group. In addition, it is ranked as the world's second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Group employs approximately 45,000 professionals. Thus, as assistants to the Human Resources Director in Publicis, we are going to present the process of recruitment, the selection of three graduate trainees, (in the Marketing Department) and their induction. First, our trainee (marketing assistant) must have a pleasant appearance and an acceptable bearing, as he will have to welcome clients. He will therefore represent the image of the company (values, know-how, and unity within the group) and, he will have to be in a client's service, in order to put him in the best conditions, to facilitate the future negotiations. Then, the trainee must be eloquent, because he will have to answer the phone, and talk to important people. If he is a fluent speaker, this will facilitate his relationships with clients, and will create, progressively, a real link between our company and the others.

Extraits

[...] Human resources management Publicis Summary Introduction: Presentation of Publicis Profile of the trainees II) Process of recruitment III) Training programme Conclusion Human resources management We chose Publicis as large French manufacturing company. Publicis was created by Marcel Bleustein, in 1926, in Paris. He launched a radically new concept (closer of consumer). He had several core values, which he never broke: attention to others, respect, staying true to the product, customer satisfaction, creativity and total quality. Publicis is the world's fourth largest communications group. [...]

[...] For the recruitment of our trainees, we will have to put adverts in specialized websites. We will have also take part in different student trade fairs, in order to find our future marketing assistants. We will agree to put at the trainee's disposal all the equipment that he needs, to carry out his mission. Thus, he will have at his disposal an office, a computer, and the company will take charge of the whole of the training and transport expenses. Moreover, a special card will admit him to the company's restaurant. [...]

[...] Disposition We need an assistant, with a work full time: from Monday to Friday, from 9 am up to 16 pm, for her to be available whenever the manager wants, and, of course, in accordance with the law (35 hours). II) Prepare a detailed plan, indicating the steps which should be taken to successfully recruit these three trainees. Please include a timetable and a budget, which should include a consideration of management time required The aim of recruitment of these trainees is to put their knowledge into practice in the professional environment. Thus, this enables them to facilitate the way from the “school world” to the company's one. [...]

[...] Moreover, the trainee must be dynamic and creative. Indeed, we need a motivated workforce for the launch of a new advertising campaign. So, on the one hand, he will have to be creative and have an innovative mind: he will have to assist the manager and expose his ideas. On the other hand, he will have to work quickly, to comply with the delivery lead time, scheduled in the contract. Then, the future assistant must be organized, autonomous, and rigorous, because he will have to carry out daily tasks, as take messages for the manager, make appointments for him, write mails, prospect clients, answer all the requirements from the manager, and be available whenever he wants. [...]

[...] Finally, the trainee will have to face responsibilities and not to be affected by the pressure of the job. In fact, he will have to focus himself on his work, implement all the tasks in time, and not waste it, because "time is money". General intelligence His general intelligence will have to be in the average, because the job of assistant just requires carrying out tasks, wanted by the manager. For example, a trainee can emit ideas about a project, but the final decision won't be depend on him . [...]