The changing economic, technical and socio-cultural context is leading companies to adopt a strategy that will enable them to establish development axes in order to remain competitive. Seneca said: "There is no favorable wind for those who do not know where he is going." The company's strategy consists of combining the objectives it has set for itself and the means it has chosen to achieve them based on an analysis of its environment and according to its potential.
Source aux normes APA
Pour votre bibliographieLecture en ligne
avec notre liseuse dédiée !Contenu vérifié
par notre comité de lecture
