Strategic Management: The market of applications for Smartphones
Thèse - 10 pages - Management organisation
The Smartphone applications market is skyrocketing: While operators recorded 3% global profit in 2009, the application market is on track to reach 17 billion Euros in 2012, versus 4 billion in 2009 (with already some 7 billion application downloads). This means a growth of about 50% during the...
Estee Lauder: Brand management
Thèse - 5 pages - Management organisation
The Group Estée Lauder Companies is a family organization, marked by the importance of the service and the balance between regions, brands and businesses. The company Estée Lauder Inc was founded in 1946, when Joseph Lauder and his wife Estée Lauder began their production of cosmetics in the city...
Bombardier & Adtranz : Strategic Management
Thèse - 4 pages - Management organisation
The rail equipment industry is divided into six departments: services, propulsion and controls, total transit systems, rail control solutions, rolling stock and fixed installation. First and foremost, moneymaking policies cannot go apart from public subsidies: Government regulations are to be...
Apple Inc. brand and SWOT analysis
Thèse - 9 pages - Management organisation
The company Apple Inc. is an innovative company operating in the sphere of multimedia and high technology as the 7th largest global manufacturer. It is present in both hardware and software production. It also provides online services (iTunes).It is very important to know and understand...
Overview of management in Mars and Co. consulting firm
Thèse - 9 pages - Management organisation
Mars & Co is a consulting firm specializing in strategic management. The company was established in 1979 by Dominique Mars who is the current president. Mars & Company is a limited liability company (LLC) which started in France with a capital of $17,600. Dominique Mars was born in Neuilly Sur...
Determining the core activities in the order fulfillment process: An empirical application
Thèse - 10 pages - Management organisation
This work examines the relationship between internal and relational capabilities and the creation of value to the end consumer in the order fulfillment process. The study is applied to firms manufacturing and distributing food products. This work develops a methodology to identify activities that...
Management Skills Assessment: AMD
Thèse - 4 pages - Management organisation
AMD has witnessed a significant increase during the last year, thanks to different elements which permit it to develop its business. The company experienced an important development in the market: 'A 17% increase in 2004' (Elie Ofek and Lauren Barley, AMD: A Customer-Centric Approach to...
Entrepreneurship: Launching a neurological gym in Auvergne
Thèse - 15 pages - Management organisation
Actually, it's quite difficult to be concentrate because the human being uses only 7% of his brain in average. Using 7% of the brain capacities, we are able to focus on one thing, communicate, learn, and think, so just imagine using few percents more. Imagine that, with a daily training, as you...
Professional management skills
Thèse - 8 pages - Management organisation
By way of an introduction, we have to do a small overview of semi conductor industry and see where the second worldwide larger microprocessor designer and maker, AMD, is. The high gross margins rate of chip makers compared to the other actors of the value chain IT goods industry (PC, server and...
Research Methods: Auchan
Thèse - 9 pages - Management organisation
In order to adopt a coherent and efficient research methods process for the final assignment of the Research Methods for Managers seminar, we were asked to develop and lead a Research Project on a particular topic linked to our potential future career project. I have chosen to research on the...
Financial Management
Thèse - 8 pages - Management organisation
The Financial Management Seminar required us to analyze the common errors in the DCF Model introduced by Mauboussin in his article titled, “Common Errors in DCF Model” in 2006. The Discount Cash Flow Analysis is a model that allows investors making an analysis of the risks taken by...
Strategic Management: Starbucks
Thèse - 9 pages - Management organisation
Starbucks is an American company selling coffee cup to customers in its own stores all around the world. This firm is more present in manufacturing countries such as in the North American and East Asian areas and also in Europe. Nevertheless, the area that we are concerned is Europe and...
Career management - publié le 10/12/2010
Thèse - 10 pages - Management organisation
The aim of Career Management seminar is to help us to put emphasis on our future career by using specific tools to understand our real values and the kind of way we should choose to fit us. This course should be an efficient mean to help us to build and adopt a clear vision about our career plan,...
Philips versus Matsushita
Thèse - 6 pages - Management organisation
Philips developed new technologies in the 1950s and 1960s. By doing so, the company also wanted to convert these technologies into products while adapting, producing, and selling these products in different markets. During this period, most of the companies in the electrical products market...
Philips
Thèse - 1 pages - Management organisation
Philips' decline of success over the last thirty years has been mainly due to the lack of consistency and the lack of ability to deal with a changing competitive international environment. In terms of structure, the company has had to change many times and in very different ways due to the...
Strategic management in a global context
Thèse - 3 pages - Management organisation
Stelios Haji-Ioannou started Easy Jet in 1995 with 5 millions pounds, analysts were all predicting the future bankrupt of the new airline company. Where the major Airlines companies such as British Airways or Air France are working hard to make benefit with billions of turnover; Easy jet makes...
Diversity in management
Thèse - 3 pages - Management organisation
For centuries, the United States of America has been well known for welcoming foreign people coming from all over the world. For many reasons, the 20th century has been the theater of several Afghan waves in the United States. Indeed, a lot of Afghan people moved to the U.S because of the war,...
Apple Inc. - Corporate culture and policy
Thèse - 5 pages - Management organisation
Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation established on April 1, 1976 in Cupertino, California. The company designs and markets consumer electronics, computer software, and personal computers. For its first 30 years, the company was named Apple...
Leisure's operations and event management: An example
Thèse - 4 pages - Management organisation
The groups have planned to organize an event which will involve taking a manageable number of students. (Here 20 students are considered to be an appropriate number), from the University of Glamorgan to Aberavon Beach, Port Talbot. Vision This group organizes this event in the aim to ensure...
France telecom: The suicide crisis
Thèse - 17 pages - Management organisation
France Telecom S.A. is one of the world's leading and largest telecommunications operators in the world. It is the main telecommunications company in France, and the third largest in Europe. The French Telecom/Orange Group is also a world leader in telecommunications services for multinational...
Critically discuss the approaches to the developing strategy. Is there evidence in today's business world to suggest that there is one best way?
Thèse - 5 pages - Management organisation
In the context of the fast changing environment in today's business world, the majority of companies use a strategy to approach the future, to ensure the continuation of the company, and anticipate factors associated with the external and internal environment. In this corporate strategy context,...
Entrepreneurship challenge
Thèse - 50 pages - Management organisation
Working in group was not obvious at the beginning because we needed to be synchronized each other. Nevertheless, we are living in the same place in Mlada Boleslav and it was easy for us to meet each other in order to lead our project, applying the knowledge we got by our teachers in France and by...
McDonald's multicultural management
Thèse - 8 pages - Management organisation
?Even if Mc Donald's is not the fast food market pioneer and did not invent the hamburger, is now, the bigger fast food restaurant chain of the world. Nowadays, Mc Donald's gathers more than 31 000 restaurants in 121 countries. Thanks to a specific history and a quick evolution, the brand built...
US Leadership and Management
Thèse - 10 pages - Management organisation
Martin L.K. Was born in 1929 in Atlanta in United States of America and originally named « Michael King Junior ». His father was the Reverend Martin Luther King Senior. After traveling in Germany, his father change his name to Martin in honor of the German Protestant leader Martin Luther. In...
