Entrepreneurship: Launching a neurological gym in Auvergne

Résumé du document

Actually, it's quite difficult to be concentrate because the human being uses only 7% of his brain in average.

Using 7% of the brain capacities, we are able to focus on one thing, communicate, learn, and think, so just imagine using few percents more. Imagine that, with a daily training, as you maybe go to the gym, we will be able to make real daily exploit.

Indeed, if they are not stimulated, neurons don't make any other connections and the intellectual reserve decrease, with consequences a loss of Memory.
Nevertheless, the stimulation of your intellect is possible thanks to activities so harmless such as the retention of your shopping list.

Today, we wish to present you the very first club of neurological gym in Auvergne, dedicated to the development of our neurological capacities going from teenagers, to actives person and pensioned off.
1 Manager, 1 secretary and 2 doctors compose our business.
We are all associates and our mission is to stimulate memory of people in order to keep their cerebral abilities and to prevent brain diseases in a wellness situation.

Our objectives are:
- Through an expertise and using the new technology, our objective is to develop the entire brain potential of each person.
- Be profitable after the first year of the launch of the business.
- Develop an organization able to satisfy its customers through different service.

Extraits

[...] The graph joined shows the forecasting evolution of our sales comparing to our main competitors. This forecast were made taking into account: The demographic evolution of Clermont Ferrand's population. The commercial objectives. The pressures we will have to face over the 3 next years (mostly organization and scheduling pressures). Our service will be a 2 hours session package which will be at a different price, depending on what type of client we'll get. For the student package: the 2 hours will be charged at 20 Euros. [...]

[...] In fact, the median price per meter squared is around Euros in Clermont-Ferrand and around Euros in Paris. Use a test city will allow us to have a vision of what we should change in our strategy without too many damages. For the city we have chosen Clermont- Ferrand because we are on the premises moreover we think it is an interesting market. Clermont-Ferrand is officially the 23rd city of France and is in the heart of an agglomeration of about inhabitants. [...]

[...] The main idea is to create partnerships with local companies to be known by their employees. Appendices PEECH: Teenagers: Are you fed up with doing parties every week and forget half you learned during the week in class? Working person: Are you fed up with forgetting your meetings, and deadline ? Adult: Are you fed up with forgetting where you put your keys the day before ? Retired person: Are you fed up with forgetting birthday of your child and grandchild? [...]

[...] In order to launch our business in the best way we try to identify the different competitors. We can divide them in two sections: direct competitors who propose the same kind of services and the indirect competitors which are other services but which respond in a way at what we propose Direct Hospital's treatments Each hospital proposes memory's consultation in which patient has memory's test. The main goals of these tests are to identify brain diseases and try to know their origin. [...]

[...] - We won't buy our premises at first but we plan to get one in several years. - The success of our company will be based on some productivity leverage (increase of sales, absence of inventories . ) which will insure our profitability. Finally we offer an innovative service. Indeed, our offer is very different from the programs proposed by our competitors. For example the hospitals which answer more to a treatment needs. We propose a pleasant atmosphere, as well as convivial moment. [...]