Entrepreneurship challenge

Résumé du document

Working in group was not obvious at the beginning because we needed to be synchronized each
other. Nevertheless, we are living in the same place in Mlada Boleslav and it was easy for us to meet
each other in order to lead our project, applying the knowledge we got by our teachers in France and
by the education in the SKODA AUTO a.s. Vysoka Skola.
All long this challenge, we stimulated our imagination in order to find how our product would be
indispensable for the every day's life of the consumers.
The most important value that we have had to rely was to listen to each other, because listening is an
inescapable quality to evolve in a group. The decisions were taken each other and the
communication was an essential aspect to lead our project.
At first, we chose three concepts, this selection could occur by three steps:
- Brainstorming: we found a lot of ideas of products
- The concept notion: in order to make evolve our ideas
- The product idea: we selected several products ideas to introduce
At last, we selected the final product: we voted for this product and we started the studies to
develop our product.
Face to these steps, the Easy Light's Group shared the work in order to be more dynamic and more
efficient. Nevertheless, there were some tensions and difficulties between each other to choose the
product which can revolutionize the life of the consumers.

Extraits

[...] We voluntarily have chosen areas opposed geographically as well as areas adopting divergent attitudes of consumption. This first step will be intended to probe the market and to save our company of credibility before approaching the very large structures like the purchasing groups. In the second time, the establishment will be national and we will pass by purchasing groups of great groups like BHV, Castorama or Leroy Merlin. We will thus pass first of all (according to the results carried out by the sales of the company) by a circuit semi-length while addressing directly to the persons in charge of the establishments of stores which can choose their products, then in the second time and in a durable way we will count on a long circuit while addressing ourselves to the power stations. [...]

[...] The next are Bricomarché, ANPF/Mr. Bricolage, Domaxel and the Tabur group/DSA. The first two signs of DIY profit from the financial and human resources of great groups of the distribution. Castorama programmed its fastening with Kingfisher also owner of Darty, while Leroy Merlin is property of the family Mulliez (Auchan). This structuring around powerful national signs reinforces itself with the creation by Domaxel (federation of a network of independent tradesmen) of a common sign Weldom. Strategic inflections “centrifugal”: The strategies developed by the specialized distributors reveal two opposite tendencies: discount and service. [...]

[...] Advantages and weaknesses of the super-luminous LED: Advantages: O O Very low electricity consumption due to a very good output few tens of milliwatts). Lifespan much longer than an incandescent lamp, and an end which is declared by a progressive fall of output and not by an abrupt breakdown. O Cut much smaller than the traditional lamps. By assembling several LED, one can consider lightings with innovative forms. O Operation in very low tension pledge of safety and ease of transport. [...]

[...] Equipme nts w ith de pre cia tion E qu ip m e nt s wit h d e pr e c i a t io n o n t a ng ibl e f i xe d a s s e t s - Informatic materials - Mould 1 ase easy-light) C ha r ge s o f t he pr o v is io n s o n i nt a n gi ble f ixe d a s s e t s . - Patents Tota l e quipme nt w ith de pre cia tion tota l loa ds Income 70. Sa le s of products a nd se rvice s 701. [...]

[...] no cashings B1. exploitation - payment materials - purveyance - raw material - fournitures, water, electricity - Other operating expenses - taxes and interest - Pay roll taxe expenses - taxes on benefits - VTA paid - financial expenses B2.no exploitation - refunding of loans - investments in assets 3. TOTAL 4. balance of the month = 2 - closing balance = 1 + 4 cash at the end of the period JUNE JULY AUGUST SEPT OCT NOV DEC. JAN. [...]