The consumer behavior with the advent of information age

Résumé du document

Over the past few years, the Internet democratization, due to the Web development, shows major changes in several sectors of social and economic life. The main effect of this growth was to cause a very fast modification of the reality in which consumer evolves. Indeed, we can observe the creation of a new dimension which facilitates the exchange of information most often repeatable and distributable. We must notice that, at the beginning the Internet objective was the creation of virtual communities to facilitate the exchange and sharing of knowledge in education, science and technology. Nevertheless, nowadays, this inheritance result in the creation of virtual communities such as Napster, Hotline and Gnutella and soon Freenet which applied for all the same sharing philosophy. However, it could be a problem in case of cinematographic works and commercial software piracy. This way, this literature review will study the motivations for consumers who engage in behavior which could be termed dubious, criminal, deceptive or fraudulent. We will analysis this phenomena through different consumer behavior theories and this way we will evaluate the piracy motivations.

Extraits

[...] We will analyse this phenomena through different consumer behaviour theories and this way we will evaluate the piracy motivations. With the advent of the information age, the citizen of any developed country has now access to a considerable amount of information. This way, we can observe a biggest emphasis on the protection of intellectual property. Software piracy is considered to be a case of violation of this law. By qualifying this as a criminal practice, causes have been attributed to psychological processes and individual characteristics. [...]

[...] Furthermore, given the very large number of hackers, they consider that they have a very little chance to be "catch". They have the impression that there are only major offenders who are sentenced (including those who sell copied movies). They do not know any examples of sanctions of people close to them that would be taken to pirate. They consider that their personal download is not sufficient to be reprehensible. They do not know any law who aimed directly their individual download and copy practice. [...]

[...] Solomon, M. (2006). Consumer behaviour: a European perspective. Pearson Education Strangelove, M. (2005) The empire of mind: digital piracy and the anti- capitalist movement. University of Toronto Press Website: United Nations Office on Drugs and Crime: The Eighth United Survey on Crime Trend and the Operations of Criminal Justice Systems (2001-2002). [...]

[...] They think that they are not what we called pirate. They think those who encode movies, vendors that allow large downloads, or even download sites that offer films are more reprehensible. This responsibility dilution in the piracy chain engenders the impunity feeling. If the majority of interviewee's hackers use no special protection, it is because they have the feeling of not being able to be taken, particularly because they consider reasonable their download amount. The different reasons according to Daft (2007) are: - Pirates only watch their own copy movies. [...]

[...] Proposal The intention to engage in such a behaviour will be negatively correlated with the price of the software. Indeed, from the point of view of the lender, if the price of the software is important, the Exchange is perceived as negative. Proposal This intention will be positively correlated with the favourable social consequences. Kabanoff (1991) noted that social issues were an important determinant in the assessment of fairness exchange. Proposal This intention will be positively related to earlier debt towards the second person's perception. [...]