Business tourism

Thèmes abordés

Tourism business

Résumé du document

Tourism of business represents a true opportunity which the professionals of this sector want to exploit. A tendency which leads them to multiply the services and infrastructures dedicated to the companies, contributing to make France a genuine destination for business trips.

The market of business trip, (estimated at approximately 23 billion euros) has metamorphosed in France these last years, under the combined effect of the crisis and globalization: the globalized companies regulated their expenditure and launched tenders at the national and even international level. That pushed the French offer to become structured, while specializing, while investing heavily in new technologies, and by seeking alliances on a global level.

The direct and indirect economic consequences of the conventions, meetings, trade fairs and seminars, essential components of tourism of business, are estimated at more than 8.5 billion euros.

Extraits

[...] The tendency is now more with the adaptation of the structures, which requires various restorations or extension of the existing buildings, that to construction of mass. In addition, the activity of the centers of congress evolves, some becoming of the true service firms, calling upon internal and external competences. PROFESSIONALS WITH THE SERVICE OF THE ORGANIZATION Parallel to the services suggested by the Centers of the Congresses and the hotels, various organizations propose to accompany the companies in the organization by their demonstrations. The Tourist offices remain thus often requested infrastructures. Several hundreds of them have an allocated budget besides with tourism of business. [...]

[...] An increase in park took place during years 1990. In 2004, some 200 specialized living rooms (professional and general public) were thus held in the Hexagon, gathering nearly 7.6 million visitors. The frequentation of the living rooms is in progression of in 2004 compared to 2003 according to the Office of Justification of the Statistics Each year international fairs and approved living rooms are organized on average. Between 650,000 and 700,000 foreign visitors are accommodated per annum in the trade shows, that is to say more than 25% of the frequentation. [...]

[...] The direct consequence of this evolution is the reduction of the market shares of France in the European demonstrations of more than 50,000 m EVOLUTIONS OF DEMAND For a few years, one has noted a modification of the customers of the centers of congress, whose companies become the first customers. These national but especially international customers turn to easily accessible destinations which have a top-of-the-range hotel trade of great capacity. The problem of the hotel capacities becomes today one of the independent sources of difficulty to accommodate demonstrations in France. We also assist with one more a large number of professional meetings accompanied by an exposure. [...]

[...] CONCLUSION Tourism of Business, which had paces of “innovator concept” formerly, occupies from now on an important place in the operation of a company. It is a tool marketing and of communication, whose effectiveness is moreover in more recognized. In spite of a deceleration these last years, the market of Tourism of Business continues its evolution. According to this optics, the current offer of Tourism of Business will be obligatorily different in the future: certain actors will continue, and others are very strongly threatened. [...]

[...] I will try to review the various aspects of tourism of business. I first of all will present the principle of tourism of business, then more particularly the offer on the French territory, before specifying the main competitors of them and finally to open prospects concerning the future for this sector. TOURISM OF BUSINESS IN THE WORLD Tourism of business includes four types of activity: Congresses and conventions of company Fairs and living rooms Meetings of stimulation, seminars and meetings of companies Individual business trips. [...]