Mompreneurship: Moroccan mompreneurs in the argan oil industry

Thèmes abordés

Mompreneurship, Moroccan mompreneurs, mompreneurship business models, Trunk Show Business Model, Bait and Hook Model, Subscription Business Model, argan oil industry, entrepreneurs

Résumé du document

Labor or the business world as a whole has always been associated to men regardless of the major role that plays the wife in contributing to the economic growth. Nowadays, we're facing a new concept which is Mompreneurship- Mothers are being more and more demanding, active and creative in the business area. This case study of Moroccan mompreneurs from the rural area will show us how women can manage to orient the activities of her entrepreneurial experience to her family.

Extraits

[...] 2015 Mompreneurship Moroccan mompreneurs in the argan oil industry. ESC Rennes Business School- IBPM 3 02/12/2015 Entrepreneurship and Innovation Table of contents : Abstract : Introduction : What does mompreneurship mean ? Mompreneurship in Argan Oil Case Study : Successful mompreneurship business models : What Business model from the above would be key of success for our mompreneur in the Argan Oil industry ? Argan Oil in-house selling Business Model : Intercultural Differences in Mompreneurship : Conclusion : Entrepreneurship and Innovation Abstract : Labor or the business world as a whole has always been associated to men regardless of the major role that plays the wife in contributing to the economic growth. [...]

[...] Entrepreneurship and Innovation What Business model from the above would be key of success for our mompreneur in the Argan Oil industry ? As long as i'm concerned, i believe that the perfect business model that would suit Fatema's Business is the Trunk Show business model. Reasons would be that since she's having a baby, she would surely prefer spending time with her child. Secondly, since she knows the production process of the argan oil she is even able to make it byherself but still she might need the help of someone. [...]

[...] Korsgaard ST (2007) Mompreneurship as a Challenge to the Growth Ideology of Entrepreneurship. Kontur, 16: 42-46. Mompreneurs: Mixing Business & Pleasure With Trunk Shows Sandy Abrams Mompreneurs: Mixing Business & Pleasure With Trunk Shows Sandy Abrams. [ONLINE] Available at:http://www.huffingtonpost.com/sandy-abrams/mompreneurs-mixingbusine_b_1551200.html. [Accessed 03 December 2015]. Moms Who Want to be Successful Entrepreneurs: "Mompreneurs" Creative Path to Growth. 2015.Moms Who Want to be Successful Entrepreneurs: "Mompreneurs" Creative Path to Growth. [ONLINE] Available at: http://creativepathtogrowth.com/moms-who-wantto-be-successful-entrepreneurs-mompreneurs/. Schindehutte Morris & Brennan C (2003) Entreprenuers and motherhood: Impacts on their children in South Africa and the United States. [...]

[...] Brush, C.G. (1992) ‘Research on women business owners: past trends, a new perspective and future direction', Entrepreneurship Theory and Practice, Vol No pp. 5-30. Entrepreneurship and Innovation Everything2 - Finnish proverbs (2013) retrieved http://everything2.com/title/Pride+goes+before+the+fall. December from European Union- European platform for Investing in Children- Finland: Towards a healthy balance between work and family life (2012) retrieved October from http://europa.eu/epic/countries/finland/index_en.htm Forcey, L. R. (1994). Feminist perspectives on mothering and peace. In E. N. Glenn, G. [...]

[...] Mompreneurship is a new concept derived from Mompreneur which is in simple words : Moms + Entrepreneurs. It is when entrepreneurship is done by mothers, frustrated and caring mothers frustrated of not being able to spend enough time with their children. But no one said it would be easy raising a business and running a family at once. In fact It is all about doing business with a work-life balance by maintaining flexible work schedules. But still the definition of Mompreneurship is not that absolute, It Is termed commonly internationally, as an emergent phenomenon, which has yet to settle on a widely accepted definition or be researched from a social scientific point of view (Korsgaard, 2007) According to Richomme-Huet et al., (2013) To date there are three identified characteristics of mompreneurs, these are: ‘identity orientation (that blurs the boundary between the roles of mother and business woman), motivation (and the desire to achieve work-life harmony), and opportunity recognition (opportunities identified by the experience of pregnancy or having children). [...]