How Maine Bootmaker L.L. Bean Became Fashion's Hottest Company

Résumé du document

Il s'agit d'un dossier de fin d'études sur le sujet suivant : How Maine Bootmaker L.L. Bean Became Fashion's Hottest Company. Les réponses sont divisées en plusieurs bullets points.

Extraits

[...] How Maine Bootmaker L.L. Bean Became Fashion's Hottest Company In December 2014, outdoor outfitters L.L. Bean announced that the wait list for its unglamorous, all-weather Bean Boots had reached an incredible 100,000 customers. There's no doubt about one reason behind the craze: quality. Every single pair is handmade, with all its components sourced in the U.S. Each set takes anywhere from 45 minutes to an hour to make, passing through eight pairs of hands. There's urgency but no rush. If you bought a pair in February, you can expect to receive them around June. [...]

[...] "Call volumes have dropped because of the Web," says McCormick. It's a transformation of the business from catalog to Web." He assured these staffers that they'll be able to stay on as home agents if they'd like, answering e-mails and doing live chats. Those who aren't keen will be offered severance pay. "We offered jobs to everyone," he says, a signal to those in its workforce that Bean will take care of them, just as they take care of the company. [...]

[...] Discuss affective, continuance, and normative organizational commitment of employees at L.L.Bean's. List your responses in bullet points. Affective commitment: The group is relatively old, with a median age of 48. Workers that have worked at the company a long time will have a bond with the company of the employees have been at the company for more than 20 years The company value the employees and treat them well, employees appreciate the values of the company Passion in what they are doing - start working at 5 a.m. [...]

[...] Bean - just "Bean" to Freeport locals - finished fifth overall and first among clothing and outdoor-gear makers. CEO McCormick's team? It's decidedly less chic. There's a fifth-generation Bean in the marketing office. One works in the warehouse and another in a store. McCormick sees the company's family ownership as intrinsic to its culture. "We value our employees more, I think, than maybe some other companies," While much of L.L. Bean's manufacturing is now done overseas (some the company's signature boots are still made in Maine, largely the way they were in L.L.'s day. [...]

[...] More than 40 languages are spoken in manufacturing. There are workers with origins in the Philippines, the Dominican Republic and Somalia, among others, cutting and sewing alongside born-and-raised Mainers, who make up the bulk of the company's employees. It's also a relatively old group, with a median age of 48. Royce Haines, L.L. Bean's senior manufacturing manager, works alongside his wife at the company. "Between us we have 60 years," he says, surveying the noisy factory floor and pointing out other sets of couples and longtime employees. [...]