Job analysis: Marketing manager

Résumé du document

It's very hard to describe a job because the reality doesn't sound with the basic description. By orienting our career to marketing, we thought that it would be a good idea to analyse the marketing manager job. Direct firm's overall marketing and strategic planning programs, related with corporate communications. Facilitate client development through marketing and client services programs. Design, implement, and facilitate annual marketing plan for the firm. Support and facilitate development and implementation of section business/marketing plans. Plan and administer the firm's Marketing Operations budget; support development of regional marketing budgets. Supervise firm's RFP protocol process including soliciting RFPs from desirable prospective clients and writing proposals for new business; participate in planning and presentation sessions, when assigned.

Extraits

[...] Buys the advertising space. Animates the press agency. Conception of the commercial s instructions. Manages the events: shows . Manages the call center which gives information to the customers. - Anne Sophie Varax: Marketing aspect of the launching of the DVD with an average of 10 DVD/month - Meeting with the realizers and the producers to make the assessment on the movies' cinema lunch. In the meetings conclusion we decide: the launch date of the DVD (legal minimum of 6 months after the cinema lunch), the quantities produced, the price, the contents of the product (simple DVD, collector, prestige the budget allocated to the film according to its potential, the means of communication, the packaging - Work with creation agencies on the packaging, the contents of the DVD (books, charts, posters PLV - Development of the advertizing communication intended to the press but also radio ads, television campaigns and sometimes Internet websites (for the headlines of the collection only). [...]

[...] - Customer relationship manager in Royal&Sun Alliance in London - Responsible for products in Bic - Responsible for products in Dessange what are the competencies and the qualities require for this job? Strictness, organisation, good relational, initiative, creativeness, curiosity. what is your position in your company flowchart? I'm in the department; we are only three in this department, a marketing manager, a responsible for products and an intern. My boss is in charge of buy movies. what are your principals' tasks at work? I'm in charge of the marketing aspect of a DVD launch. [...]

[...] Concentration in Marketing, Business, or Communications preferred. Experience: At least five years in marketing director role within professional services environment. Strong leadership and consensus building skills; marketing management and strategic planning experience; a proven track record in developing and administering a marketing program. Required Skills: Must be a self-starter, highly organized, and able to work well with attorneys at all levels in the organization. Polished presentation and interpersonal skills. Must possess top level business management, interpersonal, and facilitation skills. Needs good knowledge of Microsoft Office and Windows-based computer applications. [...]

[...] Have practice several job enable to know very well this sector and be more efficient at work. what are the competencies and the qualities require for this job? Worker, innovative, supple, responsive, adaptability. what is your position in your company flowchart? what are your principals' tasks at work? Realise advertising campaigns and work with the advertising agency, buy advertising space, animate the press agency, realise commercials flyers, manage commercials events, manage calls centres for customers. with whom do you work, and with whom services do you work? [...]

[...] 11/ Can you give me an indication about your salary? 42000€ per years. Conclusion We can say that the basic job description doesn't correspond each time to the real job. In fact you have to be adaptable to your environment and maybe work on tasks which were not necessarily in the first approach. Thanks to internships or apprenticeship we can really see how will be our future job and decide if tasks are appropriated to us. Bibliography The Product Manager's Handbook de Linda Gorchels Ed. [...]