Alain Fronteau, Ronald Boucher et Michel Pouchelin, "Comprendre l'entreprise et son environnement", 2007

Résumé du document

"Comprendre l'entreprise et son environnement " is the title of the second book I choose to summarize. This book was written by Alain Fronteau, Ronald Boucher, Michel Pouchelin and published in June 2007. These three experts had the goal to explain in this book the complexities of the companies in a perpetual movement world; understand the way a company works is the stake for all manager of future manager.

The firm is like a theatre where everyone has a role to play and need to be identifying as a real actor part of the show. It is essential to recognize the power network and therefore, knowing the role of each actor, find their mission, communicate and share about different strategies between the departments in the same society. The aim of this book is to be a pedagogic tool, offering simple solutions giving thought on the exact function of a company.

Extraits

[...] Besides, there are different types of strategy such as development or offensive. And finally, the strategic positions can be a diversification or vertical integration. “L'intelligence economique” is defined as the set of coordinated research, treatment and distribution of information to economic exploitation, i.e. ability to understand and adapt to the economic environment. This notion is too often neglect by the supervisors Main Marketing Concepts The authors have accorded an important part of the book to the marketing. In their development, they are introducing the concept of marketing. [...]

[...] The main goal of a company is to be efficient. The nation of excellence is asking in order to stay on the market. The time is an essential element for an evolution of a strategy, changed and action. In order to introduce the management, the authors are explaining this notion in this way: management is a human and social activity which stimulates behavior, leads teams and groups to develop organizational structures and conduct activities of an organization to achieve a certain level of performance. [...]

[...] He shows the necessity of the administrative knowledge in order for the manager to have a capacity to handle with administrative work. Then Henry Ford launched the big industry and the organization of work on production line in car industry. He created the standardization of the products. Henri Gantt, proposed that the remuneration is proportional with the individual result from the workers. Then, Lilian and Franck Gilbreth, emitted the scientific management of work: a link between the movement and the tiredness of the worker. [...]

[...] This book was written by Alain Fronteau, Ronald Boucher, Michel Pouchelin and published in June 2007. A. Fronteau had occupied manager position in firm, he is now teaching in business schools and he is consultant in business strategy. He published many articles on the management theme. R. Boucher is consultant in marketing and new technologies; he is coaching for industrial businesses, car industry, finance and luxury companies. He was responsible for operational marketing in communication agencies, editor firms and training institutes. [...]

[...] The value chain is an analysis tool that identifies key activities to obtain a competitive advantage. It is ideal to achieve the strategy of strength and weakness of his company and its competitors to better conduct its policy decisions . Validation for market research: The creation of a company requires the prior establishment of a market study to validate the various opportunities for the creation of the company. The study analyzed the needs in terms of: customer needs, market conditions, positioning the product or service, inventory managed market . [...]