Le paradis du fruit in the UK market

Thèmes abordés

Paradis du fruit

Résumé du document

Nowadays, health issue has emerged as a topical issue owing to the particular problems related to obesity and overweight ; it is also gaining popularity due to its link to a new type of diet known as "junk food". Indeed, a healthy and balanced diet is the only way to combat this phenomenon that affects children in particular, especially in Great Britain. According to World Health Organisation (WHO), the world has much more overweight people than malnourished people. Food is an essential part of our lives and we can definitely adhere to the statement 'we are what we eat'.

To cope with this problem, governments have set up campaigns against obesity, and initiated awareness programs to encourage the consumption of fresh produce and healthy food. As a result, "Le Paradis du Fruit" knew how to exploit this opportunity by engaging in this market.

Extraits

[...] The lack of cultural differences appears to be the source of malfunctions. For example, if the French manager not accustomed to work with cultural differences, its integration abroad will not have success, because his organization and his management will not be in agreement with local staff because he will apply his own mode of management. And this mode of management can also lead to conflicts between his staff and him. In fact, when we did not understand each other it is difficult to find a compromise Moreover peolpe who do not take into account cultural differences often encounter misunderstandings, or even failures. [...]

[...] Paradis du Fruit” in the UK market Contents Introduction 2 I. Paradis du Fruit” 3 A. Historical 3 B. Concept 3 C. Paradis du Fruit” target 4 II. The UK Market 5 A. The UK market, the competitors 5 B. Opportunity in UK 5 III. Relocation in UK 6 A. Geographical location 6 B. Paradis du Fruit” framework 6 Hofstede's dimensions of culture 6 C / Human resources management The recruitment / Integration Process Trompenaars's dimension 10 Conclusion 11 Bibliographie 12 Introduction Health issue is nowadays a topical issue because of the particular problems related to obesity and overweight but also linked to a new type of diet known as "junk food". [...]

[...] Managing People Across Cultures. London: Capstone Hofstede,G. (1991). Cultures and Organizations. Maidenhead: McGraw-Hill Le Paradis du Fruit. Available from: http://www.leparadisdufruit.fr/ (Accessed 15th november 2007) Hofstede, G. Available from: http://www.geert- hofstede.com/hofstede_france.shtml (Accessed 18 th November 2007) Hofstede, G. [...]

[...] It can be said that in a male culture, people live to work, whereas in most feminist culture, people work to live. Long term orientation: It is lower in the UK than in France. Perseverance is stronger in France than in United Kingdom. C / Human resources management 1. The recruitment. Paradis du Fruit” must have an international staff. Indeed, this will allows it to have a better team, which will be its strength to fight against a culture shock, and to establish a multicultural dynamism. Moreover, London is a cosmopolitan city, so it is not a problem to recruit people. [...]

[...] Paradis du Fruit” framework Paradis du Fruit” is a concept which should be a success in the UK, for reasons that we have previously explained. Now, we must consider how we should manage and organize it in the host country, where the culture is very different. Hofstede's dimensions of culture Hofstede's dimension allows us to know how to describe main cultural dimensions that differentiate human groups, and show us the consequences results in the areas of staff management, that is to say mainly in the way we lead them, to motivate and organize and show consequences arising in the areas of staff management. [...]