The Germany Market and Culture
Étude de marché - 6 pages - Management organisation
There are 197 countries all over the world that is to say more than 197 cultures that make our world. In the world of today, and with globalization, we have to travel more, and also have to make more business with all these countries. But every culture and every country is different and behave in...
Business process in Israel: a major issue for western managers
Étude de marché - 2 pages - Management organisation
This pre-assignment aims at studying how a simple example attempts to set up a partnership or a venture in a different country that could be jeopardized by a lot of cultural differences. We have chosen to take the case of Israel, which is very different from the standard western countries with...
The Fun House' : Pub Restaurant
Étude de marché - 8 pages - Management organisation
This document presents the launch of a new pub and restaurant "The Fun House" in Les Clayes Sous Bois. As a young entrepreneur living in a wealthy Parisian suburb located at 10 km from Versailles and 27 km from Paris, I plan to launch a new restaurant in my hometown. This idea comes from the fact...
How far do the relative strengths of BMW's strategy arise from a specific combination of internal resources, capabilities and key value creating activities?
Étude de marché - 9 pages - Management organisation
After World War II, the automotive industry experienced a euphoria as more people were able to buy cars. It resulted in an increasing competition in this industry and carmakers had to find ways to sell their cars. Two major segments emerged from those years, the mass-market segment and the luxury...
Cultures and values
Étude de marché - 13 pages - Management organisation
BLC Ltd Is a construction company based in the UK and is looking forward to enter the Chinese market via a joint venture with a major Chinese construction company. The aim of this report is to provide BLC's management an overview of the Chinese culture, cultural diversities between both...
Project of launching a New Bulgari Fragrance (2006)
Étude de marché - 13 pages - Management organisation
In September 2006, five smart, young women from the United States, Morocco and France came together to establish “Media 5”, the classiest advertising agency on the Côte d'Azur. “Media 5” is an agency focused on promoting products for women that the five founders believe are...
The case Abercrombie & Fitch (2007)
Étude de marché - 6 pages - Management organisation
How did this brand build its success story and get ahead? We will study the company, its financial results, its positioning, pricing and global strategy to know if ABERCROMBIE & FITCH could be assimilated as a luxury brand, and try to answer to the main problems: Today, Abercrombie & Fitch is...
Employee development in relation to General Electric (GE)
Étude de marché - 21 pages - Management organisation
GE is a diversified technology, media and financial services company dedicated to creating products that make life better. From aircraft engines and power generation to financial services, medical imaging, television programming and plastics. GE operates in more than 100 countries and employs...
Doing business in Venezuela
Étude de marché - 11 pages - Management organisation
It is difficult to establish if Venezuelan society is strongly direct or indirect, but one thing is true, they always tend to be clear in negotiations, they try to express what they think at every moment, becoming emotional many times. They don't establish symbolic or sign communications when...
Business Policy - Analysis of the European automobile industry
Étude de marché - 13 pages - Management organisation
I have chosen the automobile area and I have studied this sector on the European market. It includes many products, cars of course, but also trucks and tractors. First, I have described the general features of this market- its size, the main manufacturers, countries that are the main producers,...
The Sportswear Industry : Boom or Gloom ?
Étude de marché - 50 pages - Management organisation
The sportswear industry has witnessed a transition phase in the past few decades. Indeed, the beginning of the 1970s saw the athletic sportswear evolve from specific product lines striving to target and migrate the small and unique markets into mainstream fashion products. The distinct difference...
