International Management - publié le 23/06/2011

Thèmes abordés

Final assignment ; INTERNATIONAL MANAGEMENT ;

Résumé du document

In this case study we can have an overview of how the Four Seasons Hotels and Resorts managed the opening of a luxury hotel in Paris. The company is well known thanks its strong brand and its excellent reputation all around the world. Opening a luxury hotel in Paris was a real challenge for them, because Europe is different from North America and Paris is different from all others cities. In order to built this reputation they hire employees with high skills and put in place the "Golden Rule" which was like to a rule for employees that means treat others as you wish to be treated. We will see in this case that the opening in Paris was a real challenge because the Four Seasons Hotel has to understand the French laws and labor laws in order to provide a good management to them and treat their employees with the "Golden Rule". We will see in this case, the background of Four Seasons Hotel, the main problem they met and how they solved them.

Extraits

[...] So, they renovate the entire hotel, keeping the Parisian architecture, and costs were about $120 million and go on for two years. They hire a French interior designer in order to only focus on the restoration of the interior that will permit to be like other Four Seasons Hotel all around the world with keeping the exterior landmark. In France, there are laws about safety and also standards for the workforce. In fact, the law required many windows for workers so the renovation permits to put more windows. [...]

[...] I did not say difficult. I said different.” That mean a cultural adaptation is important and more important in Paris because customers could be French and also from other many countries because Paris is an important city for trading. So, this Four Seasons Hotel George V Paris should deal with cultural differences, staff mindset in order to satisfy all kinds of customers. We notice that the success of Four Seasons is its luxury hospitality thanks to its employees who are the success factor of the firm. [...]

[...] The Golden Rule is an important factor with all people has to consider when they interact with someone or in their relationship with employees. Each customer will be considered and employees will try to understand their values in order to provide them an excellent service. And employees will be treated following the golden rule in order to serve all clients as well as possible taking in account each of their main values. Four Seasons Hotel is very good in implementing new hotels all around the world because they are not seen by customers as an American big company but more like an international company which provide high quality services. [...]

[...] What are the difference between North American and French (Power distance, orientation ) INTEGRATING Manage and leverage the differences How could we manage a global team? Should we have to hire French people who are already working in the company? The “Golden Rule” could be useful How could we resolve conflicts? First of all, we notice that Organization Values, Adaptability and Uniform Standards are the main characterize of FSH culture. We notice that the Four Seasons Hotel and Resort have to deal with many problems that they are not used to confront. [...]

[...] CONCLUSION In this case, Four Seasons Hotel expanded their hotels into the French luxury hotel market. In Paris, there are less than ten palace hotels and they chosen to renovate the Hotel Georges V an historic Parisian Palace based on the famous avenue of Champs Elysées. That was a challenge for the group because they had to implement their culture with the French culture and also to deal with French laws and regulations. Thanks to their experience they already had an experience in the global market but France is different because of their law and Human resources management. [...]