"Vinos de Francia" -setting up a French wine shop in Madrid, Spain.

Résumé du document

Our company is called Vinos de Francia. Our project consists of setting up a French wine shop in Madrid, Spain. We buy French wine from French producers in huge quantities, in order to get discounts and then we sell those wines in our shop in Madrid. We only sell French wines, it is a new concept in Madrid and there is a real growth potential. Our market study explains all the different steps to set up our company (legal side and the shop) in the best conditions, and then does the financial analysis.

Extraits

[...] The sales people need to have experience concerning French wines sales. They have to be presentable, good listener, talkative, persuasive and professional. The warehousemen For the delivery of the bottles of wine and also for the unloading of the trucks, we will collaborate with a firm in a punctual way. As our orders are not regular (the director of the shop puts orders depending on the sales record), our activity needs flexible workers to deal with our deliveries. Every time the director place orders, he will have to inform the company so they will arrange a sufficient number of warehousemen to deal with these deliveries on time. [...]

[...] 50% of the advertising budget: = 57000 These are the terms for the payment: 50% in cash at 90 days. The rental cost of the business premises (per month): 4000 The others charges (water, power, the internet, telephone . 1000 The conditions for the loan After a period of investigation, we decided to ask the Caixa Bank for this loan. More specifically, we are going to ask for a loan made especially for a company called “Line OCI small companies 2005”. [...]

[...] Our Capital Stock is 100 In order to help us, we a lawyer to set up in the legislation for our company: It is per hour for the lawyer fees who has 10 years of experience in small law firms in Madrid. We need him around 10 hours so it will cost 1200€. (Source www.dree.org) Setting up Where are we going to set up our company? We decided to implant our company in Spain, precisely in the centre of Madrid. [...]

[...] As “Vinos de Francia” is a limited liability company, the director of the shop is not responsible of the liability and the debts of the company. However, he has a moral responsibility towards his employees: in case of bankruptcy, because of him, all the employees will be unemployed. To conclude, we can say that Director has a general responsibility; it means that all the shop depends on him. That is why the director must have leadership quality to motivate his employees, but above all to manage everything, to support responsibilities and stress. [...]

[...] We choose La Puerta del Sol sun in the neuralgic centre of Madrid. In this place, the economy and business is important, but it keeps its traditional side which is perfect for our image. Logistics We forecast to use DDU (Delivery Duty Unpaid) Madrid Incoterms 2000. The risks are transferred to the arrival at the company of the buyer but the goods are not delivered yet. The risks will be transferred on the vehicle not discharged. The risks are the responsibility of the seller. [...]