The consumer behaviour (student's) towards alcohol in Scotland

Thèmes abordés

Le comportement des jeunes étudiants envers l'alcool

Résumé du document

This topic is interesting because many people consider it as taboo and do not dare talk about the problem of alcohol and young persons. Moreover it removes any a priori and prejudices about young people and alcohol and will enable students to realize the effects of alcohol on their health.

In addition it will be interesting to understand the cause that leads students to consume alcohol during their studies in Scotland. Understanding this mechanism will help to find solutions to reduce alcohol problems in Scotland. This study will also help to know if the student is using alcohol because it is driven in a group or if he consumes alcohol regularly alone.

Finally, we will know if students like Erasmus have a higher consumption when they are studying in Scotland or if they have the same consumption in their countries of origin.

These figures shows us that it is young "16-24" that consume more alcohol in Scotland and show that this study is important to understand this phenomenon

Extraits

[...] The positivism is based on the philosophical ideas of the French philosopher August Comte, who emphasized observation and reason as means of understanding human behavior, positivism is when the reality is stable and the use figures to prove the thesis. The interpretivism focuses on the individual himself and his behavior in society by using qualitative data type The method adapted to my research topic will be qualitative and quantitative; I must use the Positivism and Interpretivism theory to understand the student behavior towards alcohol. I use the theory positivism using questionnaires, in fact thanks to these questionnaires I will be able to have a lot of response and understand why students drink alcohol. [...]

[...] The consumer behaviour (student's) towards alcohol in Scotland Summary I. Introduction 3 II. Research aim and objectives 5 III. Scope of Literature Review 6 IV. Methodological Paradigm and Research Methods 8 V. Research Design and Instrument Interviews Questionnaire 11 VI. Sampling Strategy 13 VII. Ethical Considerations, Limitations and References 16 VIII. [...]

[...] Understanding this mechanism will help to find solutions to reduce alcohol problems in Scotland. This study will also help to know if the student is using alcohol because it is driven in a group or if he consumes alcohol regularly alone Finally, we will know if students like Erasmus have a higher consumption when they are studying in Scotland or if they have the same consumption in their countries of origin. These figures shows us that it is young "16-24" that consume more alcohol in Scotland and show that this study is important to understand this phenomenon. [...]

[...] It may be impossible to re-contact the respondent if all the information necessary to support a conclusion was not obtained or provided, or if it becomes clear that the questions were not clear. It is not possible generally to obtain information from as deep as from a questionnaire interview. In addition, people who respond to questionnaires must be competent in reading and writing. Saunders et al. (2009) To obtain relevant information it seems worthwhile to use both questionnaires and interviews to different degrees. Regarding the questionnaire, structured interviews are most effective for this type of thesis. [...]

[...] There are several techniques for sampling, choosing the right is essential to avoid distorting the results. The first thing to do is choose between two sampling techniques very different from one another: Representative sampling : Probability sampling involves selecting a sample from a population, selection is based on the principle of randomization (random selection or random) or luck. Non representative sampling : We assume that the distribution of characteristics within the population is equal. In the case of my study I chose to use non-representative sampling because the sample is not random people I cannot afford to choose any individual in the population. [...]