Strategic Management: Club Med

Thèmes abordés

E-Business

Résumé du document

Building your career is like building your home and one of my goals is to create a new business in the tourism sector. That is why I conducted my study on the French company Club Mediterranean. This company exists worldwide and in some of the most exotic locations. In this analysis, I decided to open a new winter Club Med village in Russia, on the highest mountain, Leprous, which is the highest peak of Europe. I want to come up with a hotel named “5 Tridents” which means high level of services.
In 2008, the Club Med launched the first (5 Trident) luxury space in Asia Pacific at its magnificent resort in the Maldives. All rooms being very luxurious, customers enjoy the classic activities existing in the other Club Med but at a higher grade.
This concept has been successful and I think it can be a good opportunity to try and extend this new method in one of the BRIC countries. It not a secret that these countries will become the largest economies of the world and that they know a new social phenomenon: the increase of billionaires.

The Club Med is still present in Brazil with 4 villages and concerning China and India, they are not the best place to go now. So to enter the BRIC, I think it is a good idea to target the Russian elite in order to take advantage of the increasing demand for luxurious and prestigious services in this country.
The Club Med was started in 1950 by the former Belgian water polo champion, Gérard Blitz, and the first village opened on the Spanish island of Mallorca. The number of village increased sharply under the direction of Gilbert Trigano from 1963 to 1993.
At the beginning, the Club Med was targeting singles and young couples but after the opening of the Mini Club in 1967, the Club became a destination for families.

Extraits

[...] Strategic Management: Club Med Contents Introduction 1. Where we are? - 3V's Analysis - Value chain analysis - SWOT - Club Med in the market - Boston Matrix 2. Where we go? - Russian Market - Ansoff matrix - Porter's five forces - Customer - Competitors 3. How to go there? - Strategy - Recommendation Conclusion References Introduction One of my goals in my career is to create a new business in the tourism sector. It's that why I want to make my study about the French company Club Méditerranée. [...]

[...] Sandals Hotels: this is the largest operator of “all-inclusive” resort in the Caribbean. It is principally use by USA citizens How to go there? My strategy The Club Med suffers from the crisis and his profitability should be reinforced. In January 2008, the Club Med's net profit was 8 million Euros and everybody think that the Club Med is a wealthy company. But it is not at all and the Club Med can be undertaken by a large group quiet easily. [...]

[...] The real competitors of the Club are Robinson and Radisson. The Boston Box Matrix The luxury market is increasing and the Club Med adapts itself to this changing. The Club med is winning market share on this segment but the competition is hard. It is why the Club Med didn't have so much market share but still have a lot. So because the products of the Club Med are Star products, the Club must continue to invest in the renovation of the different villages in order to meet the degree of exigency of the customers. [...]

[...] All the rooms are very luxurious, customers refund the classic activities existing in the other Club Med but in an higher grade. This concept has a good success and I think that it can be a good opportunity to try to extend this new method in one of the BRIC's countries. It not a secret that these countries will become the largest economies of the world and that they know a new social phenomenon: the increase of billionaires. The Cull Med is still present in Brazil with 4 villages and concerning China and India, they are not the best place to go know. [...]

[...] For the moment, Russians go abroad to make tourism. Threat of new entrant: Medium The entering is not too easy but thanks to our office in Moscow it will be easier. They are still not serious competitors on our new market but they will come after because the tourism is growing in Russia. Power of customer: Medium The Russian people like French and their culture. They often go in vacation in France and their purchase power is increasing. Our target, the rich people, will not have difficulty to access our services if they find that they want. [...]