Strategic management analysis: Puma

Résumé du document

“The environment is what gives organizations their means of survival. It creates opportunities and it presents threats. The future can never be predicted perfectly, it is clearly important that entrepreneur and manager try to analyze their environments as carefully as they can in order to anticipate and – if possible – influence environmental change.”


The PESTEL framework categorizes environmental influences into six main types: Political, economic, social, technological, environmental and legal. Thus PESTEL provides a comprehensive list of influences on the possible success or failure of particular strategies. The purpose of this tool is the analysis of the key drivers for change; they are the environmental factors which have a high impact on the success of failure of strategy.

Extraits

[...] (2010). THE IMPACT OF ECONOMIC CRISIS ON FUTURE FINANCE FOR GRASSROOTS SPORTS. Available: http://ec.europa.eu/internal_market/services/docs/sport/conference20100216/9 -impact_of_the_economic_crisis_on_the_future_financing_of_grassroots_sports_ en.pdf. Last accessed 5th December 2011. E-commerce. (2011). Toute les tendances du e-commerce et du m-commerce. Available: http://www.ecommercemag.fr/E-commerce-Magazine-Guide-du-E- commerce/Article/Toutes-les-tendances-du-e-commerce-et-du-m-commerce--38752- 1.htm. Last accessed 6th December 2011. http://www.iso14001.fr/. (2011). AFAQ. Available: http://www.iso14001.fr/. Last accessed 6th December 2011. Greenpeace. [...]

[...] Exploring Strategy Chapter 3 Strategic Capabilities Page 98 FIGURE SCHEMA VALUE CHAIN Exploring Strategy Chapter 3 Strategic Capabilities Page 98 On a first part, there are the primary activities, which concerned the creation or delivery of a product or service, then the support activities, which help to improve the effectiveness or efficiency of primary activities THRESOLD CAPABILITIES & COMPETITIVITE ADVANTAGE 3. VRIN I. VALUE OF STRATEGIC CAPABILITIES Taking advantage of opportunities and neutralizing threats - Use the technology to keep in touch with their customers. - Use of the Patent to protect their products which allow to neutralizing the threat of industrial copy. - Incorporate a value chain of the impact on the environment of the entire production from the start to the end of the production. That neutralizes the threat of the external pressure on the company. [...]

[...] The competitive rivalry is high in this sector. The intensity of competition is very high and companies need to provide the best price or the best innovation to survive and / or gain market share. The sport equipment market is saturated in Europe; companies need to earn money at the expense of their concurrent. The Porter model shows that the Sport Equipment industry has strong competitors, and possible substitutes, so it's can be hard for a company to survive in this condition. [...]

[...] (sustainable supply chain management) Best brand in sportlifestyle. Strong financial results Factory audits Collaboration with famous designers Weaknesses Missing sport segments Low financial resources compare to the competitors Poor brand image before the revival External Opportunities Development of new technologies, the brand awareness increase. Technology Acquisition Sponsorships Fitness Hype The global events, Global events are increasingly broadcast around the world during which advertising can be done. The number of athletes increases; therefore, they need sports equipment. Governments want to influence people to practice sports. [...]

[...] PAGE THRESOLD CAPABILITIES & COMPETITIVITE ADVANTAGE . PAGE VRIN . PAGE 31 I. VALUE OF STRATEGIC CAPABILITIES . PAGE 31 II. RARITY . PAGE 32 III. INIMITABILTY . PAGE 33 IV. NON-SUBSTITUABILITY . PAGE RESUME . PAGE TASK C - STRATEGIC FIT ANALYSIS 1. SWOT . PAGE ANSOFF MATRIX . PAGE STRATEGIC DIRECTION . [...]