Starbucks- Fact sheet, To the intention of the investors

Résumé du document

Starbucks Coffee Company was created in 1971 in Seattle, Washington, by three entrepreneurs:
Jerry Baldwin, Zev Siegel and Gordon Bowker. They build a company specialize in manufacturing and marketing of great quality coffee beans. The name Starbucks came from a XIXe century mining camp, « Strabo » at Mt Rainier, reminding to the founding the figure of Moby Dick.

In 1982, Howard Schultz joined the partners. At the beginning, Starbucks bought his unroasted coffee beans from Peet's. But in 1984, Starbucks is indebted because they bought of the cost of the raw materials. Jerry Balwin wanted to focus on the expertise of Starbucks in the coffee trade. So, he refused to develop the idea of Howard. Howard bought Starbucks for $ 3,8 million. He wanted to create a familiar and comfortable place to drink coffee. He calls his shops as the “Third place”, the first is home and the second is the office. Then Starbucks shops became a place where people can
drink different kind of coffee in a peaceful atmosphere or bring their coffee home or office. This concept answers perfectly new costumers' expectations.

Extraits

[...] But in 1984, Starbucks is indebted because they bought of the cost of the raw materials. Jerry Balwin wanted to focus on the expertise of Starbucks in the coffee trade. So, he refused to develop the idea of Howard. Howard bought Starbucks for $ 3,8 million. He wanted to create a familiar and comfortable place to drink coffee. He calls his shops as the “Third place”, the first is home and the second is the office. Then Starbucks shops became a place where people can drink different kind of coffee in a peaceful atmosphere or bring their coffee home or office. [...]

[...] (2010) [online] .Available from : [Accessed 23 November 2012] ycharts.com/financials/SBUX/balance_sheet/ quarterly > [Accessed 16 December 2012] ! Starbucks Coffee Company. (2012) Annual Reports [online] .Available from : http:// investor.starbucks.com/phoenix.zhtml? c=99518&p=irol-reportsannual> [Accessed 14 November 2012] Starbucks. (2012) Starbucks Investor Relations [online] .Available from : [Accessed 8 November 2012] Starbucks. (2012) 2012 Financial Releases [online] .Available from : [Accessed 30 November 2012] ! ! Wikinvest. (2012) Starbucks (SBUX) [online] .Available from : [Accessed 31 October 2012] Ycharts. [...]

[...] But it could be improved. But if we look at the Net profit Margin, it represents in 2011 and in 2010 a good improvement that traduces the good health of the company. Concerning the ROCE: in 2011 and which means that in 2011 with the company generated 0.41 $ of profit. These figures are really relevant for the investors they show that the company is healthy and generates a lot of profit. For the gearing ratio; between 2010 and 2011 the company reduces its gearing ratio from to This ratio is acceptable until 40-50% and the lower it is the better it is. [...]

[...] [online] .Available from : [Accessed 6 December 2012] ! Bilton, H. (2013) The Sovereign Group [Online] Available from: [Accessed 30 December 2012] Fesmag. (2012) Starbucks Updates Management Team [online] .Available from : [Accessed 30 October2012] ! Morningstar. (2012) Starbucks Corporation [online] .Available from : [Accessed 18 November 2012] ! Forbes. (2012) Starbucks Corp [online] .Available from : [Accessed 30 October 2012] ! Schultz, H.L. (2011) Onward How Starbucks fought for its life without losing its soul . United States: Rodale Books. [...]

[...] Schultz Howard is Starbucks's chair, president and chief executive officer. He wanted only the best for his company so he hired people with extensive experiences in managing and expanding retail chains. Once you enter Starbucks Company whether you are a manager or a barista you also enter Starbucks family. ! Name Howard Schultz Troy Alstead Clifford Burrows John Culver Michelle Gass Jeffery Hansberry Lee Helm Age Since Current Position Chairman of the Board, President, Chief Executive Office Chief Financial Officer, Chief Administrative Officer President Starbucks Coffee America and US President Starbucks Coffee China and Asia Pacific President Starbucks Coffee EMEA (Europe, Middle East, Africa) President Channel Development and Emerging Brands Executive Vice President, general Counsel, Secretary ! [...]