Sony's logistics department

Résumé du document

Sony is a Japanese company, founded in 1946, by an engineer and physicist. The company really began to develop in 1954 after received a license for the manufacturing of transistors, this major event has set the group out to conquer the Asian market. The strategy of the founder was to view the world as a global market and anticipate globalization. This allowed Sony to become an international company and not just a Japanese company on its national market.

They have been one of the biggest competitors on the market in term of electronic products for several decades. One of their biggest successes has been the invention of the Walkman in 1979. Sony is positioning the group as a major market leader in digital entertainment thanks to an important diversity in its activities.

Extraits

[...] Sony is actively promoting modal shift in each region. For example, in China, by expanding the use of rail transportation with sea containers for transporting finished goods from manufacturing plants in southern China to export ports, Sony reduced CO2 emissions by approximately 360 tons compared to truck transportation. Also in Japan, Sony is continuing to promote modal shift from truck to railroads or ferry. In fiscal year 2010, Sony promoted modal shift for approximately 19,000 tons transportation weights of finished goods in Japan, which resulted in reductions of CO2 emissions by approximately 2,300 tons compared to truck transportation. [...]

[...] Sony Supply Chain Solutions, Inc. (SSCS) is the subsidiary of the group that mainly manages the logistics of Sony. Since 2008, Sony has put in place a system to reduce packaging volumes especially in the packaging used for LCD TVs. This allowed for reductions in packaging volume by 25% compared with the previous years' models. The innovation in terms of reduction of packaging is also a good way to reduce the volume level of goods inside the storage facilities. Sony believes that the high cost of storage is very unfavorable for the logistics, Sony logistics warehousing costs in the United States produced an average as high as $ 20,000,000, which does not include the high cost of inland road and rail transportation, container cargo damage arising from theft poor stock compensation costs, etc. [...]

[...] Worldwide hubs Sony conducts numerous operations thanks to its hubs implemented worldwide. Sony business is about exporting its operations from Japan and importing others to create Sony products and subcontract a part of it overseas. Sony organizes as well goods transportation with different ways: ships, airplanes, trucks Sony Japan acts as a headquarters of its hubs and has the capabilities to conduct efficient logistic operations globally. In order to give full play to the leverage of multinational operations, expanding its ability to compete on the international market, the current logistics company of the group is working to start global negotiations to further improve the logistics supply chain and to raise the economic benefits of the Sony Group. [...]

[...] Indeed, the environmental perspective is a major issue of the supply chain and logistics management. II. Logistics Strategy The international logistics department handles wide range of international logistics operations. It includes the distribution of any product, component or part of any Sony good; which, for a lot of them happens overseas. Since a few years, there has been a battle Sony has been fighting for; effectively, this company is trying to reduce and improve the packaging of its products in order to maximize transportation weight and optimize the value of merchandizes. [...]

[...] Sony's logistics department I. INTRODUCTION Sony is a Japanese company, founded in 1946, by an engineer and physicist. The company really began to develop in 1954 after received a license for the manufacturing of transistors, this major event has set the group out to conquer the Asian market. The strategy of the founder was to view the world as a global market and anticipate globalization. This allowed Sony to become an international company and not just a Japanese company on its national market. [...]