Software development

Résumé du document

The aim of this report is to critically evaluate the international strategy of a small or medium enterprise in the industry of Software Development. In order to achieve this goals the French company: ‘Axège' have been chosen by the author, as it tries to respond to the current structural issues of the health sector.

The literature review of this report traces the development of concepts related to internationalization process, in order to give a background to the relevant theories and of internationalizations in the software industry. At the same time, numerous academics and business managers have suggested that it exist a lot of way to internationalize a company such as creating partnerships, franchise systems or make direct or indirect exports.

The internationalization thesis states that small and medium companies (SMEs) can reach better growth and better profitability in developing their business in an international way. From this perspective, a thorough study of the Axège Company has been made, providing an understanding of the software environment and a critical analysis of the micro-environmental factors. At the same time the internationalization strategies of the organisation tried to be established. Hence, the main objective of this paper is to identify the particular strategies used by the Axège Company to internationalize.

Extraits

[...] The main ERP software players in France are also SAP and Oracle of the market share). But in a market as fragmented as the IT market Axège has only a very small part of this one (Approximately of the ERP market in France according to the managers) LITERATURE REVIEW Concerning the traditional approach to the internationalization of SMEs the stage model and notably the Uppsala model are the most common reference. These early developments have revealed a great diversity in the world of SMEs. [...]

[...] 60-75. BELL, J Comparative Study of the Export Problems of Small Computer Software Exporters in Finland, Ireland, and Norway” International Business Review pp. 585-604. BILKEY, W. J., & TESAR, G The export behaviour of smaller sized Wisconsin manufacturing firms. Journal of International Business Studies, pp. 93-98. BUCKLEY, P. J., & CASSON, M. C The future of multi-national enterprise. Basingstoke, UK: Macmillan. [...]

[...] H Toward an eclectic theory of international production: Empirical tests. Journal of International Business Studies, pp. 9-31. ETEMAD, H., WRIGHT, R Globalization and entrepreneurship. In ‘Globalisation and Entrepreneurship', Edward Elgar, Cheltenham, UK. FORSGREN, M The concept of learning in the Uppsala internationalization process model : a critical review. International Business Review pp. 257-277. GANITSKY, J Strategies for innate and adoptive exporters. International Marketing Review; 6 pp. 50-65 GILROY, B. [...]

[...] Such as Norwegian companies producing oil industry demand, selecting Indonesia, Venezuela and other oil-producing countries as their choice of foreign markets. Tendencies in the computer industry: The fact that the design and development, and a large part of the production, of hardware and software are concentrated in places such as Germany, United Kingdom and the United States is also an important factor for the choice of the market. Innovations related model The innovation model -model) includes several models that have in common to consider internationalization process as analogous to that of the diffusion of innovation. [...]

[...] Companies operating in Switzerland (all sectors) are ideally situated for the development of their strategy. In conclusion, the author raises some limitation on the theories of internationalization. Indeed, the author has noted that the development strategies Axège was not 'directed to one way' and that the theoretical models of internationalization process study in the literature review could not take into account all factors which are inherent to market fluctuations. The author therefore concluded that each process of internationalization can be a good solution when it is study, modify and adapt for a specific business or sector. [...]