Fram communication network

Résumé du document

In the present hard competitive business environment, companies need to be increasingly flexible in order to react quickly to external threats. New technologies, such as Intranet networks development, propose new kind of organizations which answer this need perfectly. Intranet can be defined as a company's local and private network using Internet technologies. This communication network is intended for the company's exclusive use. Intranet is generally used to communicate within the company's different departments, and with its subsidiaries, branches or franchises. Intranet uses technologies directly coming from the Internet such as Web pages and e-mails. During a project in a FRAM agency, I was able to use the FRAM group intranet to share data, collect some information about company and products and make some reservations for final costumers. It was my first experience with such a network and even if this system consequently increases agency effectiveness and capacity to answer to costumers demand, it seems evident that this communication system could be improved. Indeed, FRAM communication network is not developed enough and is limited to intranet tools. That is why it will be interesting to provide some advice to the company in order to help it reach a more integrated communication system adapted to the group structure.

Extraits

[...] Each company member profits to this knowledge sharing because it allows increasing his personal skills and considering other points of view. - Communication between organization members: Intranet simplifies communication between organization members by providing secured and privileged tools. ►Personal data about company members: thanks to intranet, it is possible to have a directory of employees, which simplifies the communication and the first contact. E-mail: intranet, like Internet, provides to each members of the organization a private e-mail allowing keeping in touch each other. [...]

[...] So, to set up a centralized organization, it is important to have a good overview of the company strengths and weaknesses just as its capacities to adapt to the change. At the present time, FRAM group does not seem concerned by a structural reorganization. Principally concentrated on its brand image, the group does not consider adaptation to information technologies as a business priority. Bibliographie indicative Network Marketing Peter Kenzelmann, Books On Demand Gmbh Professional Network Marketing John Bremner, Piatkus Books FRAM Head-quarters Paris, France - Decision power - Strategic orientation - Franchises policy Local partners = local franchises. Fram franchises are present in all French cities. [...]

[...] This process has a very important role because it allows collecting lots of information about external environment - Enterprise integration application: it is a data-processing system allowing synchronizing data between the different business entities through a common network. Its main characteristic is the real time data exchange. It ensures data circulation between the different company departments and partners. C Advantages of an integrated communication network model External environment: - Suppliers: integrated communication network will allow reinforcing the relationships between the group and its suppliers. [...]

[...] In addition, Internet is both quick and cheap. Advertising on Internet is not expensive, so FRAM could be able to intensify its communication, particularly important today with the redesign of the brand logo. Use of Internet is also attractive because it provides more detailed information about company and product and simplifies transactions. Conclusion FRAM group is one of the biggest European tour operators and travel designers. At the present time, it has to its disposal a very efficient intranet network which consequently simplifies the commercialization processes and favours the whole group efficiency. [...]

[...] - Marketing: Information is the main tool work of the marketing department. Centralized information network represents an important resource for FRAM products promotion. Marketing department members have access to suppliers' information, giving them prefect knowledge of the product manufacturing. They can also use franchises data to have a look on customers' profile and consumption trends. That provides them an important saving of time and money; they do not need to do so many studies that they have to if they were in an isolated department in a traditional company organisation. [...]