Projet de développement de l’unité commerciale : Mise en place d'une offre de sandwich italien

Thèmes abordés

Projet de développement de l'unité commerciale, offre de sandwich italien, PDUC, Mezzo di pasta, produits à l'italienne

Résumé du document

Produits : Diversité de l'offre

Prix : Offre de petits prix prête à être déployée par temps de crise

Distribution :
-Adaptée aux besoins de la clientèle, sur place ou à emporter
-Ouverture d'une nouvelle salle de 35 places assises en 2012

Communication : Un site vitrine de la marque et créateur de trafic

Image : Bénéficie d'une notoriété national « Leader sur le marché »

Clientèle : Recherche la rapidité et la qualité à prix attractif

Extraits

[...] http://ts1.mm.bing.net/images/thumbnail.aspx?q=4591617123680752&id=983020c696e57389781ef7bd0fc0599e Epreuve E6 Projet de développement de l'unité commerciale IMG_0142.JPGhttp://ts3.mm.bing.net/images/thumbnail.aspx?q=5011832380195702&id=0ab4abe46c15a4017b6989f32eae778cclassici-farfalle-formatoclassici-girandole-formatoclassici-girandole-formato MISE EN PLACE OFFRE SANDWICH ITALIEN < number > DATE DE CREATION EN POINTS DE VENTE < number > HISTORIQUE : http://ts1.mm.bing.net/images/thumbnail.aspx?q=4591617123680752&id=983020c696e57389781ef7bd0fc0599e http://ts1.mm.bing.net/images/thumbnail.aspx?q=4591617123680752&id=983020c696e57389781ef7bd0fc0599e < number > UNITE COMMERCIALE : http://ts1.mm.bing.net/images/thumbnail.aspx?q=4591617123680752&id=983020c696e57389781ef7bd0fc0599e http://ts1.mm.bing.net/images/thumbnail.aspx?q=4591617123680752&id=983020c696e57389781ef7bd0fc0599e < number > ZONE PIETONNE logo-odysseum CONTEXTE GEOGRAPHIQUE : http://ts1.mm.bing.net/images/thumbnail.aspx?q=4591617123680752&id=983020c696e57389781ef7bd0fc0599e http://ts1.mm.bing.net/images/thumbnail.aspx?q=4591617123680752&id=983020c696e57389781ef7bd0fc0599e < number > < number > OFFRE COMMERCIALE : http://ts1.mm.bing.net/images/thumbnail.aspx?q=4591617123680752&id=983020c696e57389781ef7bd0fc0599e http://ts1.mm.bing.net/images/thumbnail.aspx?q=4591617123680752&id=983020c696e57389781ef7bd0fc0599e < number > CONCEPT MULTICIBLE URBAINE Lycéen Etudiant Actif Famille ALTERNATIVE AU FAST FOOD CLIENTELE : http://ts1.mm.bing.net/images/thumbnail.aspx?q=4591617123680752&id=983020c696e57389781ef7bd0fc0599e http://ts1.mm.bing.net/images/thumbnail.aspx?q=4591617123680752&id=983020c696e57389781ef7bd0fc0599e < number > 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< number > SERVICES : http://ts1.mm.bing.net/images/thumbnail.aspx?q=4591617123680752&id=983020c696e57389781ef7bd0fc0599e http://ts1.mm.bing.net/images/thumbnail.aspx?q=4591617123680752&id=983020c696e57389781ef7bd0fc0599e http://ts1.mm.bing.net/images/thumbnail.aspx?q=4591617123680752&id=983020c696e57389781ef7bd0fc0599e LA COMMUNICATION : Médias : Hors médias : capture d'ecran Mezzo\page site off mezoo.bmpcapture d'ecran Mezzo\page face mezzo.jpg < number > http://ts1.mm.bing.net/images/thumbnail.aspx?q=4591617123680752&id=983020c696e57389781ef7bd0fc0599e LE DIAGNOSTIC INTERNE : Les forces : Produits : Diversité de l'offre Prix : Offre de petits prix prête à être déployée par temps de crise Distribution : -Adaptée aux besoins de la clientèle, sur place ou à emporter -Ouverture d'une nouvelle salle de 35 places assises en 2012 Communication : Un site vitrine de la marque et créateur de trafic Image : Bénéficie d'une notoriété national « Leader sur le marché » Clientèle : Recherche la rapidité et la qualité à prix attractif https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcT5K6xmaEyT7011cwVyiFTb5KdwlS5v9yuzNLiKhvTnqzjjK5Us < number > http://ts1.mm.bing.net/images/thumbnail.aspx?q=4591617123680752&id=983020c696e57389781ef7bd0fc0599e LE DIAGNOSTIC INTERNE : Les faiblesses : Clientèle : Développement d'une certaine lassitude Produits : Orientation vers une niche principe de mono-produit < number > http://ts1.mm.bing.net/images/thumbnail.aspx?q=4591617123680752&id=983020c696e57389781ef7bd0fc0599e LE DIAGNOSTIC EXTERNE : Les opportunités : Demande : Evolution type de la clientèle, demande spécifique du « snacking » Fournisseurs : Grande plate forme logistique (respect des délais, hygiène, DLC) Concurrence : Avantage concurrentiel dû au positionnement de produits à l'Italienne Marché : Le marché de la restauration rapide est porteur 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wHUqF/SShByyb9PVA2+g0VfDtIteiUIi9gPruSSdySSSSdySSdzAyICAgICAgICAgIGs4rzBpOD2qvFb66mYEqHcKSB3IzPJnZ5MxHdF+J+Kmi0r40S26g5IJrUBdv0g7EBgfbpzNN9Rjp3loyavFTvKM8d8VLtforKuG6cU9YKi5rup1B2JCBAA2M49ZAODvjE0W11NvdjqjX4ljiJ5Ynf9FfooRAE2AGAPoJWTO87yppmZneUh5L5st5W4l36tNYR51Zz6c4HnJ8mA7jHqA+YBE3Sajl9y3bwWOh1XL/Dt28Ggsbr1VhYqS1lhZlYMGYsSWDD4gc5z/aadTv7Wd5R9Zv7ad53cSOikCbeEP3sP8F/7pJuh+J6LDhvxZ8l1S1XZAQEBA1XNWjGv5cvrY9IatskqWGBuQVUhiCBg4IO+xB3ge/A9a3EeDU23qFaxFYqrBgCRnAYEgj8CYGdAQEBAQEBAQEBApPxS5cs4VxxtV1BqtTYB2IZH6Phb2KnpYg5G5xj3MDW4ZmOeJ7KziGCbR7SJ7eCFysU5AQEBAQECbeEP3sP8F/7pJuh+J6LDhvxZ8l1S1XZAQNNxPmvRcJ1oq4jqK63JUYY9i/whj2XO53I2BPaBg6rit3HqXr5cUqhCKdWxasAP8TacFD5pVMkNsuSu53wHGu5WdbKxwi61KyVW9X1F7daBkJKkselyFZSRgkOd9oGNyvy/dy5zHcmiRRorFZwQ59NhbIHQcnq9Tgt2KrV7qRAmMBAQEBAQEBAQECLeJmuo0nJuoXiBTNlbJWjNgvY3wdA7khsNkdsZ2xmeWmIiZnsxtMRWZnsoic85YgICAgICBNvCH72H+C/90k3Q/E9Fhw34s+S6parsgavmfiD8L4BdbphlkXOekt07gGwqN2CAlyBuQpEDF4Xy9orOE0gJXqVDG5bXC2ddlnqa/PYsxJbI232wABA30BAQEBAQEBAQEBAQED5i1fnPr3PG+o6kHFxf4g/cj6LvsB6cEdO2JTamb88xb08nP6y2T2kxf08nSRkQgICAgICBNvCH72H+C/90k3Q/E9Fhw34s+S6parsgIEe4Npl4XzDbToG/MtWtgpzlan6mDeX+orDHoHpBGQBkwJDAQEBAQEBAQEBAQEBApfxksRubK1rUBl06l3GMt1u3Sp/d6GO/wCvK/XzG1YVfE5jasIPK1UEBAQEBAQJt4Q/ew/wX/ukm6H4nosOG/FnyXVLVdkBAj/Jekr03CfzNS12BnS0hVBZ0dsliPi3JYHP6X1MCQQEBAQEBAQEBAQEBAQKY8ZNA+l5krvcfmrq1QN7CyssShPYdSsCB3PS/wApA12OZiLR4KziOKbRF48EGlYpyBsOAcFu5h4oKOGAdWOp3b4a07dbfP5BRuT8gCRJ0+nnLP0StLpZzT9Fh/8ARCn2f/tdnmY7+UnRn9zPVj6dcnf8Fi28Vn/y/Dtt1/NF+M+HXEOFkmhF1KD9KkgN9Sa2II39lLSPfQz/AESi5OG2j/RP5oqymuwrarKynDK6srKe+GVgCDjB3Eh3pak7WhX5Mdsc7WjZxMGCbeEP3sP8F/7pJuh+J6LDhvxZ8l1S1XZAQNJwC01cR1dFowyW+YP2q7x1K/09YtT8ayfeBu4CAgICAgICAgICAgIHlqtMms05TVorowwyuoZSD7EHYiBD+buDcK4BwGy67Q6bIwEVKa0Lu2yrlQDjO5+QBPtMbzWK727MMk1iszbtCkOoUafNpwFG53/5kn+pJlFPv392O7m7fxL+7HftC9vDLl88C5cB1Slbrz5lgI3XI9FZ+XSuMj9Yt85d4scY6RV0WDFGKkVhLpsbSBG+bOS9LzQA2qBruUYW6vAcDv0nIIdck7Ee+2DvML463ja0NeTFXJHLaN1N80ctX8r65a9eVdXBNdyAhXx3Uqc9DjY9OSMHIJ3xV6jTez6x2Uur0fsfer1hvvCH72H+C/8AdJlofiejPhvxZ8l1S1XZAQNXxXg41t4t0tj03qOlbEOQVznosQ+mxc52O4yekqTmB58I4y11i08WrNOo6clSPRYVx1NS+SGXcHBwwBGQN8BuICAgICAgICAgICAgIGr5i4DTzFw/yeIhunqDAqxUhl7EEfidjtPLVi0bSxtWLRy27NJwvw30HDtatgV7GQhlFjllDDs3SMAkdxnOCARvNdMOOk71hrpp8VJ3rXql82txAQECIeKvC/yjydYyjL0EXLgZI6Pjx+NZcfzmvLTnpNWrNj9pjmvzQTwg+9h/gv8A3SV2h+J6Knh3xZ8l1S1XZAQEDC4rwuvitAXUggqepHUlXrbBAdGG6nBI+oJByCRA1NfF7eBqU5iDNWvw6xVBQr7G8LvUwx6m6RX2OVz0qEiU9S5XcGBzAQEBAQEBAQEBAQEBAQEBAQOttYuqK2gFWBBB7EHuDAqrkbgh5c8SrdMTlUpZqyc5NTlejOe5GGQn3Kk/QQ6YuTPvHaYQKYfZ6mZjtMLXkxPICAgIHBGRvA0PLQ/J2ru0Q3WgV2VH5U3NZ0Vf+ma3UfshPfMDfwEBAQEBAQEBAQEBAQEBAQEBAiXGqm4bzrXrbaz5A0zVW2r0fm/V1B7ckHoA6txnG/tkzGa+9EsJrvaJ80tmTMgICAgIGj4iPsnM+mtGQLVs07nGQT/uV5+WOm0A9vXjuRA3kBAQEBAQEBAQEBAQEBAQEBAQOGUOpDjIOxB9/pAjmkVuWuJV0KC2kuJWo9zp7O4oPuamHV0k/AV6c4ZAoSSAgICAgavmXhx4pwSyugDzMB6ixIAtrIepiRuAHCk/TMD14JxROM8NW2gFcllZGGGR0JV62HzVgR8tsjIIMDPgICAgICAgICAgICAgICAgICBhcW4cOJ6cKXesqyur19HUCvbHUrL/AFEDT36rU8t9b69rNXpQAxsxX5tIHUXZ0RUFiAdJ9I6hg7NAkgPUNoHMBAQECLcwF+WXt1ujKmpvLOoo6Ms5BCG2puoBX6SoIYEN0KPTuTje8VjeW/TYLZ8ns6d5329ImdvXZuuC8Yo45oRbwmxbUO2V7g/qsDurDI9JAMyid2m1ZrMxMbTDPh4QEBAQEBAQEBAQEBAQEBAQEDq6CxCHGQRgg+4PsYEXpa/lCitdU32jRIvT5vTi3TqMdLXENi1ANiyqpUAFur1MAlKkMuV3BgcwEBAjfiN9y9R+Cf5rI+q+FK34D/MMfr9pUpwHjup5d1TPwdwvXjrRlDI+M46h3BGe6kGV2DU2xdO8Oz4pwPDrp9pvy3+cdp+W8ft1/RafCvFXRajTA8VFmns908uy0fir1qcj8Qp+ks6ajHaN9/zcRqOD63DblnHM/Wsc0fp/fZlv4ncLA9F1jH5DT6gf8WQD/jPZzY4/qj82qvDNZadoxW/+Zj7w2HL3Omj5h1pq4c7eYFL9L1uuVBAJBIwcEj+omVMlb/6Z3atRpM+mmIzVmu/bdIZmjEBAQEBAQEBAQEBAQEBAQPDXaVddonquz02KyN0kqcMMHBG4O/eBoq7jyzrUr1lrtpbAFrewFjTYOlRVZb3KvnKl/wBIEFvUogSMHI2gcwECN+I33L1H4J/msj6r4UrfgP8AMMfr9pUJKV9PICHi1/C3lBtEteu1VgLW0norTdQlvQwLN+k2w2Gw+veXWn08Yo79XzLi3F76+0e7tWu+3z9f86fVZEkKcgICAgICAgICAgICAgICAgdL6V1FJW9QysCCrAEEHuCDsRA0FnAn4TYr8rdKY2bTPY60Mpz8ACv5LA4I6FwR1AjcFQ7nimv0p/65oRYPb7LqUcjv8QuWn/gT3gZPCeNfbdSatbTZprgC4rtNZLV5x1o1bMrYJAYA5UkZ2ZSwYPiN9y9R+Cf5rI+q+FK34D/MMfr9pUJKV9PICBteA8zavl0Y4TbhM58qwddeScnC5BXO+ekjuT3krFrL06T1hz+u/Dum1MzenuWn5dt/rH7bLM5f8UtLrawvGwdLZvknLVHHuLAPSCP1wMHbJ2Jsceox37T1cbreD6vSzM2rvWPGOsfvHqndNq31BqGDKwyGUggj5gjvN6rd4CAgICAgICBHOb+caOVq1GpDWWv8NSY6un3dskBVHzPc7D3xhkyVpG9mvLlpjrzWli8r+IGl5h1Hleqi4n0129I69s/m2BIY99u+3bG88x5aZI92WOLPTLG9ZS2bG4gICAgICAgafmfQvqNELdAudRp2FlWMAtj46snbFi5Q5IG4O2AQGi5z47puKcnahdFarOErY1n02KC6btW2GX5bjvke0j6r4UrfgP8AMMfr9pUrKV9PICAgIGy4BzBquWrS3BnAB3al963P1Xup/aXB7ZyNpKw6u1Ok9Yc/xPgGDVRN8cct/p2mfrH946+fZcXKnPul5jsFa9VN+M+VZjfHfy2Hpf8AqGxuQJaY8tMkb1lwmr0Oo0luXNXb5fL0n/JSubEQgICAgaXmvmWrlbh6265XYPYtaqgBJJDN7kDZVY9/b5zG1orG89mN71pXmt2RbjPixpadKfyKll1hB6epGrRT7Fy+CR9FB/lNVtTirHf8mi+sw1jfm38uqptVqbNdrGt4g5stsOXc7Z+QA9lHYD2Eqs2a2S28qTPntmtvPpD14ZrK+HcTru11RurqYOawxU+ncMpHcqfUFyASBuJnpb1pk3s2aLJSmXez6UptF9Iao5VgCD8wdwZcugd4CAgICAgICBqeaOCJx7g1lVioWZHVHdQehmGAynupG24+QnkxE9JZUvak81Z2n5x3VhzD4atwTlizUeebLavW6hQtflj48A5Ysoy2c74xgZkO2jpyTFe7pMH4l1M6mtssxydpiI6bfPxnf1QWVTvyHpAQO1NbXsw0yPYVGWFaM5UHO7dIOBsdz8psphvfrWELU8R0umnly3iJ+Xj+TzKixRnBGxH/ACImETas9Okt+THiz05bxFqz8+sJ1yN4g2cHu8rmF2s05+G1ss9J+THcuh+e5X6j4bPTarm92/dxHGuATg3zaeN6+MeMfWPnH28u1x6e9NTQH0zK6sMhlIII+YI2MnOWekBAQI7z5y3/AKn4D5dTdNiMLKie3WoYYb6MrMufbOd8TDJSL1msteXHGSk0nxUEytW5W9SjKWVlPdWU4ZT+BBEo8lJpaay5zLjnHeaz4OJg1uGUOpDjIPcGexMxO8PYmYneF6+FutfXckUHUEsVNtYY5OVrdkU5JJPpAGfmDL7HabUiZdNhtNsdbT4wlkzbCAgICAgICAgeOsz9kfoQWHpbCEgBzj4STsAe28D5mspfSXmvV1tU438t1ZSoJOMAgZUdge20pNRS1bzMxtEvp/B9Vhy6amOmTmtWI3+f69diaFuQMnhnDruL8QSnhiddj9snCqB3d2welR/9AZJAm7BhnLbaFbxPiVNDh9paN5npEfP18F+8qcAr5e4DXRWFLBR5rAf7lhA67Gzucn2PYYA2AEu4iKxtD5dkyXy3m953me8oxq/CXR2OTorbqRk4RSjKv0XqUkAfLM0302O87zCz03HNbp6RjpfpHbeInb+/+dFZ8zcCs5a40aNYwf0h67ApUOh2zjJwQQQRk+x95XanT+yneOzsuCcXnXUmuTaLx8vGPn+/p83hw3nPW8o0FOCvX5bkt0XAlVPua8EY6s5I7Z39zmRpdRPLtbrsqOO8Hx+1jJimK82+8TO0eHbp+b6Tlg44gICB8/eIPR/rnV+QMeuvO2Mt5deTKrXT/EjyUnEp/ix5NBISvdLf9o9/r0kBse/STsDjtn3mePl545uzZi5eeObtu+luCileD0/koAU+WnlBe3RgdOPntiX7p2bAQEBAQEBAQEBA0vNPK+n5n0YTiIYFD1JYhAdDgjYkEEEE7EEdvkJjekXjazdp9Rk0+SMmKdrQrzxC5Fq4JwSq7gisfKwl5JyXU9rnxt1K3cgDZjnZRiLqdPWcfux1hecF4vlx6vbLaZredp3nxntP069/pP0hXsqX0RYngxww28Tv1LYxWvkqPfqfpdj9MAIB+83ylpoabUm3zcF+KtTN9RXDHasb+s/tEfrK25OcsQIxz/yt/qfg4FBC31EvUxOATjBRzg+lh/QhT7TXlxxkrNZS9FrL6TPXNTw/WPGP88eqreXfDt+YbbRxzTW1+V0hfM6q8serr6T2cDpXcZG4wTmaNJhtjieZa/iDiWLW2x+xnpETvvG20z4efTy+S+ZLc+QEBAonxQ0tWl50s+yuzNYq2WqQMIxAVVUj9leog/MfOVuurXeJ8VRxKtYmJ8f7IrK9VvPU2+Rp2Yb9KscfgMzOlea0V+bPHXnvFfnL6V4Dw/8AJHA6KA3X5NVdfVjHV0KFzj2zjtL91DPgICAgICAgICAgIGLxXQJxXhtlOrz0WoyNg4OGGMg+xh7EzE7w+bdVp20Wvtpv+Omxq2OMZKnZgPkww385R58Xs77eHg+pcJ18azTVyf1R0t5x+/f1bPgHMur5dZvyVYArnqZHRWUtjGfZhtjsw7D+eeHVWxxy7dEXiPAcOtye1m0xbt022/L/AHWlyX4h08cC1cUxTqSSAuD0WfI1sc74/RJzse43lnizVyR0cNr+GZ9FfbJHTwnwn9p+k9U3m5XkBAQEBAQPnHmhzZzTqzYck6i4ZPyViqj+ShR+AlPrJ/iyoNfMznn0a2RUN1s0za1fKox12kVLnt1WEIuf5sJuwRvkrH1b9NWbZqxHz+z6hHaXjpHMBAQEBAQEBAQEBAQKJ8TuGHh3OVrBelNQFtUjsSAFf/zdQyf3wfeVmvp70Wdx+FNRE4r4Z7xO/pPT7x+qLSA65v8Aw935+0X793/wXSbofiT5OY/Ff/R1/wDaPtZ9AS1cAQEBAQEBA+ZuIa8cU4ndfUvStttjgd8dTFgCf1sEEj5k4lRqqzN5vt07KLW0tN5ybdN9vySDw64DTzFxy2riaOyLUHDI7r0MGx0nGx6gcjP/AHZxnfG3R46XrPNDdoMWPJWeau6Y8K8MPyZzXVaLRbpqvWFsA8zzBnpz0qEKgkODsQVGx7yVTTUpfmqm49Jjx5OeqyJISiAgICAgICAgICAgIFUeL+u0Wvqp+yX12amqxkKV2KxCEEuLFGenDKm5xvt74kXWRE4p39F7+HMmSuurFO0783lt++32RHlHlqzmnihqocVIi9dlhXqIycKqrkZJ9W/YdPvkAwtLp4y7zbs6jjnGL6HlpiiJtbfrPaI/f9lrcu+Hek4DxFb63uttQko1jrhepSpwqKoOzMNwe8sseGmPrWHE6vieq1ccua+8fLaIj9I+qXzagEBAQEBAQNFxrlDRcaqRdbSAK36x5foyexDFcEqfcfQTyaxPd5asW6TG7vy1yvpuWaWHC1ILkFndiztjsCx3wN8D6k9ySfK1rWNqw8pStI2rGzdTJkQEBAQEBAQEBAQEBAweLcTThvCLb7CCtSO5xg/CM477k9sQd+z5q0yeXp1B9gO0oMlua82+b65o8HsNPjxf9sRH5QtHwV4bZ+f1L7VvipP2yhPW34A+kfXr+ktNHjmlN58XCfiTWUz6rkp2p03+c+P5ffdaUlueICAgICAgICAgICAgICAgY+u11fD6OvVt0rkDsSSTsAANyfwgaPWcxHXaVk4FXqDcwwjPpL60GSB1l7UVCoB6u5JA2BO0DvZfq+CanOoFmr05A9SKpuqYZyWRAotQjHwjrB9mB9Id7uctDSyqbuqxz6aUrse47E58hVNmMAnPTjaB113OOl0NJa4X9KjJYaXUlR+yzeX0q3tgkdx85ja0VjeW3DhvmvFMcbzPghXFfFs2Io4Hp2U5y51IXGNvSorsJyd9z2+si31uOI93qvdL+GdXkttl9yNu/Sevy2iUd5k8RNZxfhprsK6dO7tSXDMo36erOVHzxucY7ZB021trRy0jrKyw/hjFgt7XU5N6ViZmNtu3z6zO3k0nF+WX5eoo+2ZQ6lDY1GcKpqY9GQNmYI6k5B6Tnfee6iL48URv5seDX02r12S80iIjaaRtEbRHTtHT5T47SzuS+XjzPx9an/2q8WXnH6Gdq/xcgj8A/wApr0eHmtzT2j7pv4k4j7HD7Ck+9bv9K/79vLd9AUUrpqQmnUIqjAVQAAB7ADYCWrgHpAQEBAQEBAQEBAQEBAQEBA0PF7fM5n0lVx6K/wA7aCe1lqDpSoHsSFayzGx/NqRkBsBvQwYnB7bH6e+/8iIHMBAjfiN9y9R+Cf5rI+q+FK34D/MMfr9pUJKV9PSDkPl8cx8yKmpXqorHmXA9mA2Ss/vNuforD3k3RYotbmnwct+J9fbFhjBTvfv5R4ev2j6r04jwyjitITidNdyg9QW1FcA7jIDAgHBIz9TLVwRw3hdHCqivC6aqVJyVqrVAT2yQoGTjG8DLgICAgICAgICAgICAgICAgIGNxDQVcT0hr4jWltbYyjqGU43Gx22O8DV/6R0dbdWjq8izOfNpJrsJznLupzZv3D9QOTnuYHkdXrOCVD7fWdXUvVm6rHnBRuGspwA+2x8s5J7JvhQ2Gh5g0nELgmi1FTueyCxertn4c57b9oGt8RvuXqPwT/NZH1XwpW/Af5hj9ftKhJSvp60vBJaxpNScobjYuRn1rWFHTkeylusg++T8pc6SIjFGz5r+Islra60W32jaI38vD6brNklRkBAQEBAQEBAQEBAQEBAQEBAQEBAQMHi3Cq+LaXo1II3RlddmR0YMjqfYqwB3yPYggkQIbz3Rq+G8tagXWjU0OU3dQttQ9JJLIAli9Sn9FSOrucYmjUxvinZa8EvWmvxzado69/KVQSkfUEy8JdHddzcLdKGFdddi2v0+khwCKs/rdQR9s4C746pY6Cto3t4OL/FefDaaYo/1x18on9+n5fVdssXHEBAQEBAQEBAQEBAQEBAQEBAQEBAQEDrYgsQiwAg7EEZBHyIgQbjHhZotYrHhhfSuSSOg9VYJ9vKbYJ+ypX6ETTfT4794WWl4vrNNtFLztHhPWPL6R5bfRj+DtB0mn11TkMa9UU6gMdXSib4ycfhkzLFijHXlhq1+utrc3trRtO0R0+iw5sQiAgICAgIH/9k=data:image/jpeg;base64,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< number > http://ts1.mm.bing.net/images/thumbnail.aspx?q=4591617123680752&id=983020c696e57389781ef7bd0fc0599e LE DIAGNOSTIC EXTERNE : Les menaces : Economique : le coût de la matière première ( Blé de meunerie) Demande : Esprit nomade Concurrence : Forte intensité concurrentielle (nouveaux entrants, produits de substitution) < number > http://ts1.mm.bing.net/images/thumbnail.aspx?q=4591617123680752&id=983020c696e57389781ef7bd0fc0599e PROBLEMATIQUE DE L'UC : Pour conclure L'UC subit des menaces conséquentes dues à la clientèle, celle-ci est volatile de plus la concurrence dans le secteur de la restauration rapide est nombreuse et proche de l'unité commerciale Malgré cela l'entreprise connait une légère hausse de son chiffre affaires de 2011 à 2012 Comment favoriser l'attractivité du restaurant en vue d'optimiser le CA ? [...]

[...] < number > http://ts1.mm.bing.net/images/thumbnail.aspx?q=4591617123680752&id=983020c696e57389781ef7bd0fc0599e PRECONISATIONS : PROJET n°1 : Mise en place de l'offre sandwich Description : Cette gamme de produit a pour vocation de compléter l'offre existante et de répondre à une demande spécifique « snacking ». [...]

[...] orientée vers les produits Italie au sein de l'unité commerciale Cible : La clientèle existante et les prospects Délai : Entre 1 et 2 mois Avantages : Permet de développer le chiffre d'affaires, augmenter le flux clientèle et prendre une part de marché au niveau des concurrents Inconvénients : Le choix des produits est restreint dû au contrat de franchise et peuvent s'avérer onéreux < number > http://ts1.mm.bing.net/images/thumbnail.aspx?q=4591617123680752&id=983020c696e57389781ef7bd0fc0599e PRECONISATIONS : PROJET n°2 : Mise en avant et visibilité du restaurant Description : Développer la communication par le biais de prospectus dans des endroits stratégiques avec le descriptif de nos prestations et notre localisation Cible : la population active ainsi que les touristes Délai : Entre 3 et 4 mois Avantages : Permet de développer la visibilité du restaurant vis-à-vis des touristes et développer le chiffre d'affaires Inconvénients : Le taux de retour est difficilement mesurable < number > http://ts1.mm.bing.net/images/thumbnail.aspx?q=4591617123680752&id=983020c696e57389781ef7bd0fc0599e PRECONISATIONS : PROJET n°3 : Développement d'un nouveau mode de commande Description : Prospecter dans les entreprises, notamment les agences bancaire pour leur présenter un système de précommande par e-mail et les faire adhérer au principe Cible : Les actifs Délai : Entre 2 semaines et 1 mois Avantages : Permet de développer la visibilité du restaurant vis à vis des entreprises qui nous entourent, et de développer les commandes de groupe Inconvénients : Restriction de la cible < number > http://ts1.mm.bing.net/images/thumbnail.aspx?q=4591617123680752&id=983020c696e57389781ef7bd0fc0599e DECISION : Projet retenu : En interne : Complète l'offre existante et diversifie l'offre en terme de produits additionnels et complémentaires Au niveau de la clientèle : Répond aux besoins de la clientèle qui souhaite de la nouveauté à prix attractif et de qualité. [...]