Project management

Thèmes abordés

Business unit - Risks and Evaluation - BNP Paribas, Caisse d'Epargne -banking sector

Résumé du document

In the current economic context, the banking sector appears to be the most affected sector by criticism. Due to the important crisis impacts, customers are more and more volatile.

Creation : 1864
Headquarters : Paris, Defense.
CEO : Frederic Oudéa, Didier Alix, Severin Cabannes.
Industry: Network details and financial services (700 000 customers in 2008), asset management and investor services, corporate banking and investment.
Main competitors: BNP Paribas, Caisse d'Epargne.
Key figures:
30 million of customers worldwide,
163,000 employees of 122 nationalities
Present in 82 countries, nearly 24,000 new hires on permanent worldwide in 2008 and 7.1% of the Group's capital held by employees and former workers.

Extraits

[...] Qualifying Professional Equality. LEGAL Laws of Financial Security. Economic Modernization Act: A marketing booklet Powers of public pressure on tax havens = repatriation of assets held abroad in France. Increased competition. Many constraints on the laws against money laundering. Compliance of the banking relationship: evidence, knowledge customers. DPS: (Payment Service Directive) new constraint and decrease of GNP for retail banking. A new law that would generate an increase of the withdrawal period for loans from 7 to 14 days. Heavier administrative procedures. [...]

[...] -Less formation on the software. great deal of software what makes difficult reactive search, when it is necessary to find a specific datum. -Off-centered agency of the competitors. -Lack of visibility. Important development of the district in the years to come project. < number > The government Nothing It's very important The customers are more and more volatiles Nothing Competition with online banks and insurances companies One of the most important power because new laws can influence either positively or negatively the banking sector different competitors develop attractive offers to the young target < number > We see with the matrix of porter, an analysis with the 5 points importants in the busines, wich give the place with the power of the government which is the most important because news laws can influence either positively or negatively like we see them today with the change of politic Then the power of new entrants with the new market of online bank And the last is the competition intensy with different competitors who develop attractive offers to the young target < number > We wish to establish a youth forum to rejuvenate their client portfolio. [...]

[...] Development of awareness, of the image. < number > < number > < number > GANTT SG PROJECT.png We did a planning with the software Ganttprojectt, but it is in day and not in hours so it s not very perfect but the goal was that it gives a general idea of the obligatory tasks and the time of each parts It s why we did a key with colours which differenciates the tasks before the project's day, they are in red colours, and the ones (celle) in green colours wich correspond of the project's day, and the yellow colours after the project's day < number > < number > GANTT SG PROJECT.png And this is the planing with the graph of PERT < number > < number > Risks Identification Risks Preventive Action Financial - Not rather big budget - not lucrative Make a lot of communication Technic Operational communication to have many young futures customers Form the team to give information to the customers - communicate at the farthest on the forum Human (staff) Conflicts between the persons of the team. [...]

[...] For this, we have studied several ideas thanks to the SWOT analysis in order to realize a new project. < number > What are the objectives? To win news young's customers. What are the acceptance criteria? 10 people on the forum Documents pre-opening accounts Find a good space Have the agree with the stakeholders for the participation beverages Put the posters in several agencies SG Who are the nominated person to receive the informations? The project leader: Ms. Arantxa DOLHEGUY: in charge of all tasks related to the resources. [...]

[...] Financial market instability. Increasing competition. Banking crisis: lost of customer confidence. SOCIO-CULTURAL Develop a spirit of trust and aid, which are the key success factors to maintain the loyalty of the young people. Aging population: household loyalty. Internet has reduced the administrative time and thus increases the business. Evolution of practices: Young people are not faithful to their first bank. Development of online banking. TECNOLOGICAL Internet has reduced the administrative time and thus increases the business. Development of operations through Internet leading to a decrease attendance in agency. [...]