The Apple corporate culture

Résumé du document

Apple Computer Inc. is an American multinational corporation founded on the first of August, 1976. Strong because of its 35000 employees, the firm dropped the word 'Computer' in 2007. Created by Ronald Wayne, Steve Wozniak and Steve Jobs, Apple is currently a significant success. Nowadays, in the globalization context, a company must take into account the importance of culture in it's daily tasks. Indeed, to be competitive in the market, the firm must develop a synergy between its staff and stakeholders. To improve these relationships, lots of researchers wrote theories about organizational culture. For example, this is the case of Schein, the author of 'Organizational culture and Leadership'. In this essay, by using some of his theories we will learn more about the corporate culture of the American multinational corporation Apple Inc. This essay first deals with surface manifestations. Next, it will demonstrate some important values of the company. After going through some theories of Jonhson, we will indorse Hedgar Schein's ones to better understand the corporate culture of Apple. These theories will talk about the symbols (logo) and the organizational culture by using several cases to illustrate the ideas. With each theorist, we will see a small suming up of his main ideas. Next, we will answer to a question about the company Apple Inc. How performance and innovation are linked, and how it is reflected by the products of the firm?

Extraits

[...] Each good sold must be an experience for the customer. Nowadays, we see that the iPod, the iPhone, and their PCs are well-known and bought all over the world. Moreover Apple Inc has become the main PC seller for professional use in companies. The fourth S represents the staff. In this paragraph we will also invoke Pascale's theories to explain the importance of the staff in a company. More than the staff, the McKinsey's idea is to select people who will make a difference. [...]

[...] Sorescu, Alina B., Rajesh K. Chandy, and Jaideep C. Prabhu (2003), “Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals,” Journal of Marketing (October), 82–101. Sorescu, Alina B., Rajesh K. Chandy, and Jaideep C. Prabhu (2007), Some Acquisitions Do Better Than Others: Product Capital as a Driver of Long-Term Stock Return,” Journal of Marketing Research (February), 57–72. [...]

[...] On the one hand, this is the key to survive. Indeed, the firm needs to refresh their product's image, and design constantly. As of today, we see that most daily products change each year. They keep the same taste or other characteristics, but their shape evolves. In the manner in which these goods develop, Apple Inc moves with the progress. According to Tellis (2009), radical innovation is an important driver of the growth, success, and wealth of firms and nations. [...]

[...] The importance of the Human Being, the research of creative spirits, the collectivism notion between the employees, and the will to create revolutionary products are key elements which place the company as one of the leaders at this moment. The CEO changed; the corporate culture evolved and is now the basis of strength of the economic sphere. The performance culture of Apple Inc. takes advantages of each member of the firm. According to Steve Jobs, everybody must learn from everybody. [...]

[...] The corporate culture of Apple Apple Computer Inc. is an American multinational corporation, founded on 1st August In 2007, when the company had the strength of 35000 employees, it firm dropped the word “Computer”. Created by Ronald Wayne, Steve Wozniak and Steve Jobs, Apple is currently a significant success. In the context of globalization, the company must take into account the importance of culture in the daily tasks. Indeed, to be competitive on the market, the firm must develop a synergy between its staff and stakeholders. [...]