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Études de cas en management organisation 721 à 736

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27 févr. 2007
doc

Growth and development: Case study of Rahmqvist

Étude de cas - 38 pages - Management organisation

We will in this thesis examine the growth and development opportunities for Europe's largest organisation within direct sale, i.e. Rahmqvist. The empiric will be analysed and evaluated with a base of theories. The main bottom theory used is the SWOT analysis, but in order to make a more thorough...

22 févr. 2007
doc

Dell's case: the build-to-order business model

Étude de cas - 4 pages - Management organisation

Michael Dell founded the company in 1984 while he was at the University of Texas at Austin. He began by selling improvements of IBM-compatible PCs and started to sell his own brand of PCs one year later (the Turbo). The concept was very simple: from the beginning Dell's business model was based...

09 févr. 2007
doc

The entrepreneurship within IKEA

Étude de cas - 8 pages - Management organisation

We have chosen to use Ikea as the company in which we will base the analysis of this case report. The Ikea has been chosen is because we believe that it is a company which stems from entrepreneurial activities right from the beginning of its existence, to the present day. Ikea is a worldwide...

12 Janv. 2007
pdf

Brand management : Study of an International Brand

Étude de cas - 11 pages - Management organisation

The opinion leaders that Chupa Chups uses as endorsers for its products can be anyone who is famous regardless of age. These include erstwhile footballer Fernandez, the former trainer of the Paris Saint-Germain ,who endorse Chupa Chups through public consumption, and who, during his reign as...

05 Janv. 2007
doc

Case study: Ryanair

Étude de cas - 13 pages - Management organisation

The European airline industry is one of the most heavily regulated and protected sectors. In most parts across Europe, carriers were state-owned and therefore enjoyed a legal monopoly over domestic traffic. Governments controlled the entry of foreign companies by means of restrictive bilateral...

22 Nov. 2006
doc

Volvo's Modern Management

Étude de cas - 9 pages - Management organisation

Volvo Group is a manufacturer that develops trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and services. It also provides solutions for financing and services. Volvo as international company has its presence in Western Europe...

16 juin 2006
doc

Green marketing and sustainable development in France: What are their impacts on a company's strategy?

Étude de cas - 17 pages - Management organisation

The environment and its protection occupy an increasingly significant part of our quotidian. The safety actions of our environment are growing, thus we can see the development of the selective sorting, green transport (bus functioning with gas for example), the removal of the plastic bags at...

01 Mars 2006
doc

L'Oréal management profile

Étude de cas - 7 pages - Management organisation

L'Oreal is a French company, worldwide leader in cosmetics, based in Paris. The company was founded in 1907, since then, experience and knowledge in the making and the selling of cosmetics have enriched and passed on from generation to generation. L'Oreal is a very big company which owns...

28 févr. 2006
doc

Richard Branson and Virgin Atlantic Airways

Étude de cas - 11 pages - Management organisation

Virgin Atlantic Airways set out on its inaugural voyage in 1984 from London Gatwick to Newark in New York, the US, after a set up period of three months, and only with one aircraft. In the modern days, it runs an extended fleet of 30 aircrafts and an impressive 26 more to 22 destinations around...

19 févr. 2006
doc

The European Space Agency - ESA

Étude de cas - 15 pages - Management organisation

The European Space Agency is a multinational company (MNC), comprised of 15 European member states, whose mission is to shape Europe's space mission achievements, and to ensure that investment in space benefits the people of the European member states. The European Space Agency achieves this...

05 févr. 2006
doc

Strategic management

Étude de cas - 9 pages - Management organisation

Apple was created by Steve Jobs and Steve Wozniak in the Jobs family garage, California. They launched the Apple II in 1977, their first big success: the computer which has created the personal computing market. Then in 1980, the firm was introduced to the stock exchange. The Macintosh was...

04 févr. 2006
doc

Starbucks management policy

Étude de cas - 8 pages - Management organisation

In the year 2000 San Francisco based cartoonist Kieron Dwyer was sued by Starbucks for copyright and trademark infringement after creating a parody of its famous mermaid logo. Starbucks won a preliminary injunction prohibiting Dwyer from selling items bearing his version of the trademark, and the...

26 déc. 2005
doc

Thai Polyester Company: A case study

Étude de cas - 12 pages - Management organisation

Chimie du Sud was considering the opportunity to get involved in a joint-venture with Yipsoon of Thailand for setting up of a polyester fiber plant in Thailand because its textile division is facing serious difficulties in Europe due to competition from Japan and the third world countries. Chimie...

28 juil. 2003
doc

BNP Paribas : creation of a data base about top-of-the range customers

Étude de cas - 17 pages - Management organisation

BNP Paribas is a bank which boasts a strong financial structure, a large portfolio of brands, and expertise in terms of the new banking distribution channels, and the use of new technologies. It is also a powerful efficient financial service group created through a successful merger, with solid...

09 mai 2003
doc

LECLERC: The responsible distributor

Étude de cas - 9 pages - Management organisation

This report focuses on the Leclerc company, a French distributor which is really a decentralized distribution network. Leclerc is an important company in France, because of its size, standing, and presence (it is the first distribution network in terms of market share in France), because it has a...

08 mai 2002
doc

Cross cultural differences: Indonesia

Étude de cas - 7 pages - Management organisation

Not surprisingly, according to its diversity, Indonesian culture has abundances of subtle values, and concepts. Therefore I will now outline some of these values, actually the ones that I believe to be the most significant and important, in order to understand Indonesia's atmosphere, and...