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Études de cas en management organisation 661 à 690

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16 Mars 2008
doc

Case study: Renault

Étude de cas - 23 pages - Management organisation

Since Carlos Ghosns arrival as the head of Renault in 2005, there were many innovations in the strategies of Renault. These changes are implemented in the 2009 contract. Three directions are given: Quality (Laguna III in the top 3 in quality of product and services). Profitability (operating...

10 Mars 2008
doc

Management in Japan

Étude de cas - 15 pages - Management organisation

In this paper, we will describe various aspects of the Japanese management system. We will start off with an explanation of how Japanese firms work, and then orient our studies towards the Japanese management culture. Next, we will study in detail the human resource management in these firms....

06 Mars 2008
doc

Strategy Management: Boeing / Airbus

Étude de cas - 4 pages - Management organisation

This case was made in 2004. It explains the performance of the aerospace industry at that time. Two companies shared the market, Boeing and Airbus SAS. In 2002, Boeing was the leader in the global market, with 70.7% of the Asian market, 67.2% of the US market, 56.9% of the Latin American market...

06 Mars 2008
pdf

Professional management skills Analysis of Google case

Étude de cas - 8 pages - Management organisation

The search engine Google has grown up as an information portal company. Google's growth story fascinates and intrigues everyone as it unveils many innovative phenomena and springs surprises to its competitors. This company is seen as a pioneer and an innovative leader which is always ahead of...

05 Mars 2008
ppt

Case study : WalMart

Étude de cas - 14 pages - Management organisation

Wal Mart's position as the world's biggest and most successful retailer owes much to a business model based heavily on new process technology and novel approaches to organization. WM faced challenges in adapting its US based retail mix and stores layout to the local culture, in Argentina, in...

04 Mars 2008
doc

International retailing: The Benetton group (2007)

Étude de cas - 13 pages - Management organisation

Benetton Group is present in 120 countries around the world. The Group produces around 115 million garments every year. Its has a retail network of 5,000 stores around the world and a total turnover of 1.8 billion euro. Benetton Group's corporate headquarters is located at Villa Minelli in...

25 févr. 2008
doc

"Vinos de Francia" -setting up a French wine shop in Madrid, Spain.

Étude de cas - 33 pages - Management organisation

Our company is called Vinos de Francia. Our project consists of setting up a French wine shop in Madrid, Spain. We buy French wine from French producers in huge quantities, in order to get discounts and then we sell those wines in our shop in Madrid. We only sell French wines, it is a new concept...

25 févr. 2008
doc

Cross cultural management (2006)

Étude de cas - 8 pages - Management organisation

Thanks to the new communication technologies of the 20th century, big firms have moved from local or national market to international markets. Most of the important national firms have perceived foreign markets as new opportunities to increase their turnover. A firm wants to launch its products...

22 févr. 2008
doc

Knowledge management at Siemens Spain

Étude de cas - 4 pages - Management organisation

In this case of Siemens Spain, we can discover how a global company set up a knowledge management strategy to increase their benefits. This case is based on real information and explains how Siemens tried to find the best solution to share knowledge between all departments and also with all...

22 févr. 2008
doc

The methods of a language school

Étude de cas - 25 pages - Management organisation

I have always been attracted towards the English culture, that is the reason why I chose to go to the United Kingdom. I have never ever been in an English speaking country, my stay lasted two months. I chose to live with an English family in order to speak this language all day long. Since last...

22 févr. 2008
doc

Hershey Company

Étude de cas - 21 pages - Management organisation

Hershey Company, a United States-based snack food company has been looking to assume an international role for the past two decades. Founded by Milton Hershey over one hundred years ago, going international has proven to be quite a feat especially when it is chocolate that is the topic for...

21 févr. 2008
doc

Culture & advertisements: the case of the mobile phones

Étude de cas - 5 pages - Management organisation

The mobile phone market has proved to be a fast growing market all over the world. During the 90s, companies began an aggressive strategy to reach the whole society. Now in most developed countries the penetration rate (percentage of people that own a mobile phone divided the whole population) is...

18 févr. 2008
doc

The Cola War: Coca Cola versus Pepsi

Étude de cas - 4 pages - Management organisation

The soft drink industry is divided into two categories of product: the non carbonated soft drink and the carbonated soft drink (CSD). During the next 30 years, CSD consumption rose constantly and grew at an average of 3% per year. The consumption of CSD in USA is about 53 gallons per year! So the...

17 févr. 2008
doc

La escuela de baile, lo Bailaora

Étude de cas - 20 pages - Management organisation

Elegí hacerles descubrir una escuela de baile, lo Bailaora, que propone varias cosas como cursos, períodos de prácticas, espectáculos, y también por la comercialización de una línea de prenda de vestir a su nombre. Hoy en dia, la escuela es muy conocida y eso debido a la calidad y al...

17 févr. 2008
doc

El mercado del automóvil, el caso Dacia (2007)

Étude de cas - 15 pages - Management organisation

Dacia, primer constructor automóvil rumano, nació en 1966 por la creación de la usina de automóvil de Mioveni. En 1999, Renault compra 51% del capital de Dacia después del proceso de privatización y posee ahora 99,43% del constructor. Dacia representa el polo de investigación del Grupo Renault...

16 févr. 2008
doc

Changing mentalities: An analysis of Dove's "Campaign for real beauty" (2006)

Étude de cas - 16 pages - Management organisation

The brand Dove is part of the English-Dutch group Unilever. It accounts for 3% of Unilever's turnover. In 1957, Dove created soaps that contained 1/4th moisturizing cream, especially for sensitive skins (50% of women). Since then, Dove has always known how to appear different from its...

14 févr. 2008
doc

ING Direct

Étude de cas - 7 pages - Management organisation

ING Direct is a financial company for retail customers at a global scale which provides a limited number of simple products which are delivered at low costs in order to offer the best rates on the market. The banking industry is an attractive industry from the point of view of new players because...

13 févr. 2008
doc

Easy Jet, Strategic management project

Étude de cas - 17 pages - Management organisation

The airlines industry has been highly perturbed by many new external and internal events since the last five years (September 11th, increasing of fuel value, and recently many technical incidents in some flights). All these components transform major stakes and keys of the different airlines...

13 févr. 2008
doc

Chesebrough-Pond's Inc. Vaseline petroleum jelly (VPJ) (2005)

Étude de cas - 12 pages - Management organisation

Robert Augustus Chesebrough, a 22-year-old chemist from Brooklyn, New York, created Vaseline Petroleum Jelly. “Oil rig workers discovered that rod wax, a petroleum by-product from oil rig pumps, healed their cuts and burns. Chesebrough extracted petroleum jelly from the rod wax and gave it...

09 févr. 2008
doc

Cultural profile : China and France

Étude de cas - 7 pages - Management organisation

China is emerging today as one of the major global economies thanks to its dynamic business activity and a large working population. China is known in the world for its various ceremonies and etiquette dating from the first emperors. It is necessary to understand the basic Chinese cultural,...

08 févr. 2008
doc

Management of a terroir company: The example of the Burgundian cheese producer Berthaut

Étude de cas - 21 pages - Management organisation

The Fromagerie Berthaut is one of the four AOC Epoisses producers. It is located in Côte d'Or, in Burgundy. Since 1956, this cheese dairy has produced the “Epoisses”, a terroir soft dough cheese made with raw milk. Over the last ten years, the company's sales have regularly increased in...

02 févr. 2008
pdf

Shell Canada

Étude de cas - 9 pages - Management organisation

Shell Canada Limited is one of Canada's largest integrated oil companies. The corporation's head offices are in Calgary and Alberta. Lead by Mr. W. Adrian Loader, Shell Canada Ltd employs 4772 people worldwide and added over 600 new full-time positions in 2006 (see Appendix 2 for more...

31 Janv. 2008
doc

Supply chain management: Renault

Étude de cas - 4 pages - Management organisation

The Renault/Dacia Logan is the result of a fabulous challenge initiated by Renault along with its Romanian subsidiary Dacia : commercialization of a modern, simple and robust car which not only meets the 2005 European standards, but which is also practical, performing, good looking and spacious,...

21 Janv. 2008
doc

Boeing: Management Skills

Étude de cas - 9 pages - Management organisation

In order to answer the three question concerning strategic moves that Boeing should take to -achieve profit stability within the global aerospace industry -increase its market share and -align its global strategy with its global structure, some structure points have to be explained. The...

21 Janv. 2008
doc

Mac Donald's: Intercultural management

Étude de cas - 14 pages - Management organisation

MacDonald's is a multinational company that embraces more than 30,000 fast-food franchises under the brand name, in over 120 countries. It was founded in the United States of America after the crisis of 1929. In the 50s, Ray Kroc took over the company and began to develop it nationally. The...

19 Janv. 2008
doc

Zara, mode rapide

Étude de cas - 19 pages - Management organisation

"When Spain's Crown Prince Felipe and Letizia Ortiz Rocasolano announced their engagement in 2003, the bride-to-be wore a stylish white trouser-suit which raised some eyebrows among those concerned with royal protocol. But within a few weeks, hundreds of European women were wearing something...

19 Janv. 2008
doc

ECAPS Merger of Export Companies

Étude de cas - 10 pages - Management organisation

As you all know, our company, ECAPS FURNITURE EXPORT has recently merged with three other export companies from Italy, Russia, and Sweden. Since its establishment, our company has experienced a rapid expansion. It has now taken a leading place among the European furniture market. It is thus time...

13 Janv. 2008
doc

Doing business in Autralia, Lollipops case

Étude de cas - 11 pages - Management organisation

The earliest definition of ?culture' and the one that is still serviceable was proposed in 1871 by Edward B. Taylor, known as the father of cultural anthropology, in Primitive Culture. "Culture is that complex whole entity which includes knowledge, belief, art, morals, law, custom and any...

03 Janv. 2008
doc

International management strategy: Nestle

Étude de cas - 14 pages - Management organisation

This paper critically evaluates the international strategy of the Nestle Waters. The paper deals with different theories such as Porter's five forces, SWOT analysis, Hofstede's four cultural dimensions, Hill's pressures for local responsiveness and cost reductions, the Integration-Responsiveness...

31 déc. 2007
pdf

The moral and ethical leadership implications of the French strike

Étude de cas - 12 pages - Management organisation

On October 17th, 2007, French rail road workers decided to call strike. Indeed, several public companies made the decision to join their forces in order to claim professional ameliorations. Several corporations were involved in the action such as SNCF or RATP, EDG-GDF and also clerical workers....