Possible establishment: Decathlon in India
Étude de cas - 8 pages - Management organisation
India is a new world power and its importance is steadily growing. The recognition was long in coming, but now everyone ranks this ancient British colony in the same place as China. India is intended to follow the same road. At the same time, Decathlon, one of the leaders in the sector of...
Strategic Management, L'Oreal
Étude de cas - 12 pages - Management organisation
L'Oreal is a French-based company specialized in the development, manufacture and marketing of cosmetics and dermatological products. Created in 1907 by Eugene Schueller, the brand has considerably developed itself in a highly competitive market with constant change. L'Oreal has succeeded in...
EADS and Intercultural Management
Étude de cas - 7 pages - Management organisation
Since the 1980s, the number of Merger & Acquisition operations has surged on the European and international markets. During the year 2000, the value of the international Merger & Acquisition (M&A) ventures was greater than $1000 billion and more than half were carried out by European companies....
Glaxo Smithkline : inter-cultural overview
Étude de cas - 10 pages - Management organisation
In today's markets, international trends represent a large part of exchanges. In most cases, companies act on an international level: they try to sell their products all over the world in order to find new opportunity markets. They expect to find competition-advantaged resource providers on...
Innocent Drinks or how a non-corporate attitude can be an exemplary corporate culture
Étude de cas - 3 pages - Management organisation
My company being a small one (4 people, me included), I couldn't really write a whole essay about corporate culture. I decided to base my paper on the company that motivated me i.e, Fresh Marketing. Founded in 1998, after a very original market survey , it's main objective is to create...
Strategic management assignment Marks & Spencer case study
Étude de cas - 3 pages - Management organisation
Marks & Spencer is a British clothing and food retailer created in 1884 at Leeds (www.marksandspencer.com). It is the largest retailer in the United Kingdom and the firm is listed on the London stock exchange. The company was in a terrible crisis of growth in the early 2000s. Competition became...
Emergency, life support for civilian war victims
Étude de cas - 7 pages - Management organisation
In this presentation, we will explain the activities of 'Emergency'. We are interested in it, because we find this kind of an organization is essential and necessary to help needy people all over the world. Emergency is a humanitarian organization founded in Milan, Italy in 1994....
Organizational development Daimler Chrysler: a failed merger
Étude de cas - 14 pages - Management organisation
When Daimler and Chrysler announced that they would merge, it was seen as the main industrial merger seen since a very long time. This merger was expected to give birth to a new industrial giant which was supposed to become the fifth largest automobile manufacturer worldwide. The merger between...
Risk management : Alstom
Étude de cas - 8 pages - Management organisation
Before starting this report, I think it's important to state what risk management exactly is. Indeed, risk management's purpose is to help others create their desired variation from their desired outcome at their desired times. I then decided to analyze risk management in the Alstom...
Google case study - publié le 20/11/2009
Étude de cas - 10 pages - Management organisation
The Google Inc. Company was created in 1998 by two young students who met at the Stanford University (USA), Larry Page and Sergey Brin. The company is in the Silicon Valley in California. Its core business is to provide results from a search engine to people. At the beginning, the two founders...
Business Ethics : study of four scenarios with teaching notes that can be used to introduce ethical topics for discussion in a business ethics class
Étude de cas - 4 pages - Management organisation
You have been working for a large corporation for three years. The job is tough and you have fought your way up the ladder of success. The manager of your department was your co-worker from two years ago and the power has gone to her head. She is overly demanding and has ?my way or the...
Intercultural management : EADS's merger
Étude de cas - 12 pages - Management organisation
Intercultural management is born from the process of expansion of business areas, or globalization. To expand business activities, companies can not only develop their industry on their own market, they also have to make strategic choices like joint venture, merger, acquisitions, alliances, and...
Revolution at Oticon : the spaghetti organization (1994)
Étude de cas - 11 pages - Management organisation
Oticon is a famous Danish manufacturer of high-quality hearing aids, which is based in Hellrup in Denmark. It is a niche company which was born in 1904. At that time hearing aids were not available in Denmark. Hans Demant decided to import hearing aids there as his wife was hard of hearing. The...
Intercultural management: European Aeronautic Defence and Space Company (EADS)
Étude de cas - 13 pages - Management organisation
During the beginning of the 90's, the European industries of aeronautics and space already cooperate in many partnerships and common programs. Soon the need for gathering seems to be essential to the concentration movements on the US market. Indeed, Northrop and Grumman merged in 1993, as...
Cross Cultural Management : Expatriate Interview
Étude de cas - 3 pages - Management organisation
Jean Claude T is a 51 years old Frenchman who works and lives in Shanghai, China. He is married and has two children who study at the university. He was an expatriate for a French automobile company, Citroën, for many years. He has spent three years in Hungary and six years in Kuala Lumpur,...
Interview with a financial director of the USA subsidiary of the Clarins group, Mr Steeven Mallet
Étude de cas - 6 pages - Management organisation
For this assessment, I decided to interview Mr Steeven Mallet, the financial director of the American subsidiary of Clarins Group, situated in Miami. As part of our course, our classmates were supposed to go to study in New York but I have never been there before. So I thought that it could be a...
Amy's Ice Cream
Étude de cas - 5 pages - Management organisation
The case study we examined and presented on was entitled Amy's Ice Cream and came from the chapter on service encounter. This report will outline how we as a group organized and managed our presentation and detail what we would do differently if given a second chance. The planning for...
Knowledge management and innovation: Celtic linen's case
Étude de cas - 8 pages - Management organisation
Knowledge management has been identified as one of the most important resources that contribute to the competitive advantage of an organization. This is due to the fact that knowledge management helps the organization to create, acquire, share and use knowledge in order to enhance learning and...
British Petroleum and the BTC pipeline
Étude de cas - 7 pages - Management organisation
The BTC (Baku-Tblisi-Ceyhan) project is a 1,770 km long pipeline which will transport up to one million barrels of oil per day from the Sangachal terminal next to Baku in Azerbaijan, then through Tblisi in Georgia, and finally to a new marine terminal at Ceyhan in Turkey. Eleven large oil...
Cross Cultural issues: Airbus moving to China
Étude de cas - 8 pages - Management organisation
This paper will talk about Airbus and what kind of cultural issues it would face if the company decided to move its manufacturing unit to China. Firstly, I will describe the French way of doing business to establish the points where the company needs to make efforts to change. I will then...
Intercultural management: cultural differences in IKEA's business
Étude de cas - 7 pages - Management organisation
Globalization is today part of most companies. If they want to become more influent, they have to enter new markets and open new subsidiaries. But for this, they have to study the market well that they want to enter because there can be some economical, political and cultural differences. This...
Comprehensive diagnosis of the management of Publicis Groupe in an economic risk
Étude de cas - 35 pages - Management organisation
The advertising market is a highly competitive market where the main objectives are the acquisition and the keeping of budgets. In addition to an aggressive strategy, it is important for the company to play these relations. We will present the communication market based on a competitive analysis....
Risk management : three cases
Étude de cas - 6 pages - Management organisation
Firm 1 is a large multinational organization with operations in several countries. The company's industry is currently experiencing an economic downturn. While the firm is currently in good shape, it wishes to avoid bad news as it is concerned about further economic downturns. The firm owns a...
Financial management : Gus Van Sant vs. Johnny Depp
Étude de cas - 15 pages - Management organisation
You have just been hired to take over as the CFO of a major US film studio. Your first project is to make a recommendation on a project that has been plagued with problems from the start. Here is the history of the project: Three years ago, the development department bought the movie rights to...
Google strategic management - publié le 01/10/2009
Étude de cas - 21 pages - Management organisation
Since its creation, Samudra Motors, a well-established sports car company has become predominant on its operating market. Now, it seems that it has reached a saturation point in the domestic market, and in order to grow as a company, it must look at overseas markets to further their growth. With...
Google financial management
Étude de cas - 15 pages - Management organisation
Ten years ago, there was no Google, but today, it is the world leader in internet research. It has preceded its competitors in this domain, and like an octopus, is now present in every branch of the current communication on Internet. Google, which went public four years ago, is now bigger than...
Danone's risk management analysis
Étude de cas - 15 pages - Management organisation
I chose the Danone SA Company because it is one of the biggest French established companies, and it is important to study the business model of a company as successful as Danone's. It is a food company, and I think that it is very exposed to different risks due to the nature of the products...
Change management: Label-Park.com
Étude de cas - 9 pages - Management organisation
I chose to apply the learnings of this course in the Label-Park company in order to give it a competitive advantage. It is the company where I am undergoing my internship for more than six months now. I indeed know the functioning of the company and the implemented processes; therefore I know...
Daimler-Benz and Chrysler merger
Étude de cas - 6 pages - Management organisation
In 1998 Daimler-Benz and Chrysler merged to become DaimlerChrysler, a leading carmaker group that was supposed to benefit from significant synergies between the two companies. Actually this industrial combination aimed at preserving, strengthening and expanding the different brands of the former...
Operations' Management Plan: applying lean thinking to improve operations in Bath Ales
Étude de cas - 12 pages - Management organisation
Bath Ales is a micro brewery that prides itself in producing the highest quality ales and strives for consistently high standards. The company was first set up in 1995 and their founders were from a brewing background and have 'combined a complementary range of skills with a shared passion...
