International festival & events

Résumé du document

This report evaluates and critically determines the origins, aims and significance of different festivals and events around the world and their impacts on local culture and communities, with reference to current issues and trends in international festivals and events. This portfolio first reviews and discusses current issues and trends in international festivals and events management; and then presents three different festivals or events in terms of size and theme: the Nuit Blanche Event in Paris, France, which promotes contemporary art; the Sziget Music Festival in Budapest, Hungary; and the Ramatuelle Festival of scenic and theatrical arts. While presenting these festivals and events, their positive and negative impacts on local communities and cultures are analysed through different themes like risk management, socio-cultural impacts, physical and environmental impacts, economic and tourism impacts, political impacts and psychological impacts, based on the module materials. Afterwards, a comparison between the three different events and festivals is made, with a focus on competition, and some recommendations are made for the future.

Extraits

[...] The only of the three festivals and events presented that have experienced major issues in terms of security and site protection is the NUIT BLANCHE, as the number of visitors is not controlled and there are 2 million participants. Anyways, it is interesting to point out that for each of these festivals, with no consideration of size and themes, the local populations seems to be supporting these local activities and experiencing a certain sense of pride. Organizers in all three events have paid special attention to the well being of local inhabitants. [...]

[...] Political impact The NUIT BLANCHE event enhances, supports and develops specific ideologies and images associated with the socialist party. The event particularly enhances the political career of specific political figures (Hall, CM 1992), especially the one of Bertrand Delanoe. It is not a negative impact but it does influence the local community, which should not be. Psychological Impact At a psychological level, the impact is undoubtedly positive: the cultural aspects of the event bring a sense of belonging and sharing to the community (Getz 1991 in Fredline, Jago & Derry, M 2003, p.27). [...]

[...] On the contrary, the major negative impact in the loss of local autonomy (Fredline, Jago, L & Derry, M 2003). Indeed, the festival is quite successful and the regional and departmental offices of tourism, which participate as sponsors, are asking for more and more involvement in the management and promotion of the event. The local are not pleased with what they qualified of an intrusion in their local community and village organisation. Psychological Impact The festival of RAMATUELLE has a very positive impact at a psychological level for the host community and also for visitors. [...]

[...] (1997) Event Marketing & Events Tourism, Cognizatn, Communication Corporation. GOLDBLATT, J. (1997) Special Events-Best Practices in Modern Event Management, John Wiley & Sons Inc GOLDBLATT, J. (2002) Special Events, Edition), John Wiley & Sons Inc. rd HALL, C.M (1992) Hallmark Tourist Events-Impacts, Management and Planning Belhaven Press HOYLE, L. (2002) Event Marketing: How to Successfully Promote Events, Festivals, Conventions and Expositions, John Wiley & Sons Inc. •SHONE, A. (2001) Successful Event Management, Continuum. [...]

[...] Entrances fees, fees for exhibitors, individual and corporate gifts, and marketing promotional fees provide sources of revenue generation for festivals and events. Among them, corporate sponsorship is increasingly central for many new and continuing events. Thus, it is getting crucial for the event managers to be strategically partnering with businesses or community partners, along with investing more time and effort into researching potential sponsorship opportunities, in order to achieve their revenue goal. To that end, it is more important for event organizers to be attentive to emerging marketing practices and trends in the event and festival field in order to be sustainable in the competitive market, even when it may be demanding for them to catch up or apply new management strategies. [...]