Cultural Melting Pot: A taste of many nations

Résumé du document

The cultural melting pot is an event created to increase the speed of cultural integration in Rotterdam. The Students at the INholland University in Rotterdam organize the event themselves. The event will be held in the park near the Euromast in Rotterdam on the 6th of September 2008. The main activities of the event will be food, drinks and music from different nationalities. The event will present 13 different nationalities which will represent their national dishes. The name of the event "Cultural melting pot" is a name that should explain our purpose of the entire event; it is all about integration of different cultures in one single event.

Rotterdam is a multicultural city, with inhabitants from many different countries. Even though that Rotterdam is as multicultural as the statistics shows, we do not think that the integrations between the nationalities/cultures are working as good as it could do. An event that works for the integration and the awareness of the differences and the similarities between the people of the city could according to us be a good start or a "carrot" for a better climate between the citizens. The event itself will also be good for the promotion of the city and it could attract visitors from other cities and maybe in the future even from other countries.

Extraits

[...] We putted the restaurant tents on the long sides facing the other side to create a feeling of togetherness; everyone is close to each other. We have chosen to place the stage in the back of the area, with the restaurants on both sides. It is a logical and strategic solution because of the shared area space 110x60 m. Project activities Food, music, entertainment = integration Food and drinks: the public will find different dishes and drinks in each tent to taste the cultural culinary differences. [...]

[...] The logo shows an earth which is eating and listening to music which are the main activities of our event. We decided to put an earth because it shows that it is an International Culture event. In this way we also imagine a slogan which is taste of many nations”. Posters We have created two different posters which we well sell in some universities of Rotterdam, in the city center or in other places. These posters will also be sell on the event and used for our billboard. [...]

[...] We want to make the event an annual event, an event that many citizens of Rotterdam appreciate for his contribution to the city. Target groups We have divided our target group into “Personas” which will help us to reach the right audience. These personas will represent all the different groups in a more visual way. The event has to be a gathering of people from different nationalities, different ages, it's therefore important that there is many different of activities. Our event is not a marketing event, indeed our aim isn't to make any profits main group 18- group 30- secondary 40-55 Personas Main target Group: The day of the event We have decided to organise this event during one entire day from 12 to The event will take place on a Saturday, this because that's the day of the week when most people are free from work and are often free on Sunday, which means that they can stay longer on Saturday evening. [...]

[...] The focus will be on the cultural aspect of the event, the food that will be served and the music. The message will be very directed to our target groups. The secondary message: We have to communicate about the different countries which will be represented. Where Because our target group includes people of different ages, and our main goal is to reach people in the 20's and more, we decided to focus our communication campaign in places where people of this age might often be. [...]

[...] That is our second step of promotion. Guerilla marketing: Flags on the Erasmus Bridge We decided to put 12 flags on the bridge (12 countries). Each flag will show one nationality. As we know Erasmus Bridge is the symbol of the Rotterdam. We can't but think it can be a symbol of the integration of people from different countries, indeed Erasmus Bridge connects two parts of Rotterdam together, it can also connect people from different countries of the world. Text message Nodaway, mobile phone is the most famous way of communication between young people. [...]