Mary Kay Ash: the sustainable instinctive management (2007)

Résumé du document

Today, the notion of leadership has a fundamental significance in preserving sustainability, and acquiring this position embraces certain perspectives beyond conventional business management techniques. This research will strive to understand the 20th century innovative leader, Mary Kay Ash and the way how she persistently progressed to conceive a myth in the American management and leadership role. Indeed, the fact that Mary Kay Ash is a female leader does not remain the success story of American Management. Beyond physical aspects, she strived to become a leader because of her human management and instinctive decision makings, to constantly be innovative for the empowerment of women. Thus, this notion probably has helped her to achieve the success story of Mary Kay Inc. Hence, in order to become a symbolic leader, belief and faith are key sources, to influence and impact others to guide into high achievements and goals. Mary Kay Ash had said, 'God first, family second, career third', are the beliefs which reflect the modern female management, and with these attributes charisma melts with leadership to support business and resources. Finally, this paper analyzes the role of diversity since one of the successes of Mary Kay Ash is a minority of the 20th century and how this element solidified the impact of leadership to be able to connect with inner spirit and above all, to connect to change people.

Extraits

[...] In fact, one of the key roles for organizational sustainability is to understand the motivation of employees. Although, it is the core factor in management, the leaders of the organization have to set goals and objectives by understanding the assets of the company: the people and how these elements affect the long term equilibrium at the organization. Hence, even with the best management techniques, if the company's leader does not have the authentic attributes, it is a default which stagnate performance. [...]

[...] As Follet said; art of getting things done through people” (Follet, 2007) was already inclined in her capacity as she knew how to mobilize her workforce ( at that time with 9 beauty consultants and her son) to value themselves for success. Mary Kay Inc. Mary Kay Ash had an innovative entrepreneur and marketing skills which enabled the company to acquire growth until today and possess competitive advantage. First, when the company was founded, it was to practice and generate new market demand for women. Later, the success permitted the company to expand to target niche market as men beauty care and fragrances. Second, the beauty consultants and direct selling techniques are highly successful techniques to grow sales. [...]

[...] In fact, my reaction is just the opposite. You can't achieve greatness by yourself. So if you've done something all by yourself, you haven't done much at all.” (John Maxwell, Atlanta Business Chronicle, 2004) “Leading with Heart” The leadership style of Ash reflects the inner spirit of her believes which were touched by the external world. In fact, being a leader does not only involve the primary inner state but to further create a connection with others, as Daniel Goleman said: socially intelligent. [...]

[...] was founded by Mary Kay Ash with her small US$ 5,000 savings in Dallas in 1963. However, already, Mary Kay Ash has reached to mobilize the people working with her with her beliefs and convictions to deliver the well being to women and elaborate this new market. friend once told Mrs. Ash; in 1963, the social forces that now support the financial and legal equality of women had not gained public favour. And yet here was a company that would give women all the opportunities I had never had. [...]

[...] Furthermore, her vision was extraordinary because she was capable to offer women security in business. In addition, this had probably numerous threats in the beginning especially at the time the company was founded, however, despite this societal discrimination, her employees had the security and valued in the business world. envisioned a company in which any woman could become just as successful as she wanted to be. The doors would be wide open to opportunity for women who were willing to pay the price and had the courage to dream.” (Mary Kay Ash, 2007) As a fact, Ash also succeeded because she was a minority at that time. [...]