Strategic management: Yahoo!

Résumé du document

Yahoo! was founded in 1994 by David Filo and Jerry Yan who were students of the Stanford University. Being fanatics over new technologies, they created an internet website which became a portal, which allowed searches on the internet, and which also could help in businesses. The front page of the Yahoo! website provides a lot of services which creates an attraction to the users, and has been 'one of the leading search engines on the World Wide Web'. Yahoo was located basically in California (1995) which is still its headquarter, but currently the company owns offices in all the continents. It entered the stock exchange (NASDAQ) in 1996 with a quotation price of $13 and only with 49 employees. Yahoo! is one of the most visited websites with approximately 500 million visitors a month. To extend worldwide, Yahoo! entered into a joint venture with Softbank, they created Yahoo! Japan, Germany, France, UK and Korea, and to diversify, they signed a joint venture with Visa in order to create an information service for the purchase of consumer products and services over the internet, and with Seven, they penetrated Australia and New Zealand by adding television and magazine as new contents to the previous Yahoo! website.

Extraits

[...] You don't see any ads. Now disadvantages. The biggest is top stories. It really misses the way how Yahoo can pick the most important stories and particularly highlight them. Next con, Google is here just for US indices. (Quotes Here Google proves to be nr.1 search engine. You don't need to remember ticker, just type company name and Google gets it. Yahoo is different. You must type ticker or use look up function. ( Statistics and indicators Yahoo wins this part. [...]

[...] History Yahoo! has been founded in 1994 by David Filo and Jerry Yan who were students from Stanford University. Fond of new technologies, they create an internet website which became a portal but also enables searches on internet for anyone to access to internet but also for businesses. The front page integrates a lot of services which create an attraction from users, and they have been of the leading search engines on the World Wide Yahoo was located basically in California (1995) which is still headquartering, but currently the company owns offices in all continents. [...]

[...] will be switched. They will create a new dynamic in offices within the search team. Once there, it will be possible to start separating the individuals into team so that the search strategy can began. (Refocus and expand the Advertising network After adding for new search engine, Yahoo has to integrate a new advertising software into the search engine. This can be done by using the techniques used before the new algorithm, but using better keyword data which the new search algorithm is providing. [...]

[...] Implementation of strategy a. Program Create the web Yahoo's mission is to create o new way of internet using: That means, I connect on my account I have access to my data, for instance pictures, word documents, music etc All these data will be online, and also usable from anywhere: home, office, Iphone, blackberry etc. But what Yahoo will offer is the fact if you make any modification of one document, it will update this fact and the next you connect, and you will have your last version. [...]

[...] To better understand, we will develop the different way Yahoo is making money: First they have partnership, and these one pay to have their service included on Yahoo website, they benefit from affluence of users on portal. The second middle is private advertising, which is for instance banners located in different area of website, the most visible it is, and the most expensive it is. In both case, the source of revenue is limited to the place they can have on pages. Being the most trafficked website on the planet, Yahoo sells ads for its own network of sites. [...]