Strategic management : Credit Agricole - publié le 24/05/2009

Résumé du document

Credit Agricole is the first bank group in France owning 28% of the household market. This group is also the first in Europe regarding revenues of retailing banks and the fourth group in the world concerning the equity level. Leader of the proximity banks in France with 39 local funds or region banks, the Credit Agricole reinforced all its activities by the acquisition of Credit Lyonnais known as LCL now, in 2003. This organization allows Credit Agricole to be decentralized, its financial, business, and juridical cohesion goes with the decentralization of responsibilities. In France, Credit Agricole is the last bank group which uses Internet services for customers. But the company wants to gap an upper level comparing to the competitors. So they work on an e-bank specialized on e-payments project.

Extraits

[...] The financial support of clients will probably made using monthly access right subscriptions. More internet less physical banks usings One of the main advantages for the customer is the fact that it could have access to his accounts and many operations from his home. And so, there is no paper to fill, no queues to wait: the customer will have the possibility to manage 24 hours per days per week his accounts. From this, the company will have to invest in the development of its network (technically, and on a safety point of view) to satisfy the rising number of users. [...]

[...] Leader of the proximity banks in France with 39 local funds or region banks, the Credit Agricole reinforced all its activities by the acquisition of Credit Lyonnais known as LCL now in 2003. This organisation allows Credit Agricole to be decentralized and linked too: its financial, business, and juridical cohesion goes with the decentralization of responsibilities. In France, Credit Agricole is the last bank group which exploits the Internet services for customers. But the company wants to gap an upper level comparing to the competitors. So they work on an e-bank specialized on e-payments project. [...]

[...] In order to make the transactions and the information sure, Credit Agricole could also add the multiple loop model: Multiple Loop Model It is important for a respectable bank to secure its links knowing the value of the information and transactions. So the second loop of the network will represent an alternative of an eventual breakdown of the entire first loop or a specific link. The network will be present on Internet but could only be used by the employees of Credit Agricole as an Intranet. [...]

[...] At this point, any customer could have access to its account anywhere at anytime. With the Internet and the Intranet, a true synergy could rise and make the whole system efficient and technically advanced. For many years, Credit Agricole proposes many channels to manager their accounts: the interactive platform includes the Minitel, Internet, Mobile Phone Web, SMS and interactive Television. With these, it is possible to subscribe any kind of product such as loans, insurances, placements It would be useful and very efficient if the Internet services could be linked to the Intranet information concerning customer questions and behaviours, statistics, problems and promotions: the good entity could response or react rapidly. [...]

[...] But this is also the case for the Human Resources: of course the merge the regional networks could allow Credit Agricole to propose a post for a potential employee where there is an opportunity. Make the business reliable - To reinforce reliability and performances: the network could be used to duplicate some vital files in different points, so if there is any problem, the safety copy is immediately available. This is not a point that a bank could put aside because the information have a high level of value. [...]