Strategic management: Credit Agricole

Résumé du document

This paper will analyze the strategic plan for a new project for Crédit Agricole: the mergence of the computer system in each branch and their integration. Crédit Agricole is a leading European banking group is one of the largest French banks. The project will also focus on the payroll system and its integration at Crédit Agricole. Crédit Agricole will have to train its employees who are more than 40,000. The project will enable the company to have a common vision and data retroactivity in platform design. I'm a consultant currently working for Crédit Agricole. The company would like to merge its computer systems in each branch to integrate them all. They have contacted me to present them a strategic plan for their project. For that, I needed to understand the Crédit Agricole organization and its current situation, to determine the way to achieve our goal.

Extraits

[...] It's today mainly represented by Calyon which employed 12000 persons all over 55 countries Crédit Agricole The revenue of the group is shared quite equally through the 3 main areas, as we can see on the following graphic: The general organization To present a strategic plan the most adapted at the current organization and so the easiest integrable at the company, I have to know it. At the head of the group, we can find René Carron and Georges Pauget, respectively chairman and chief executive officer. The Group has its specific organization. It is a unified yet decentralized organizational structure. [...]

[...] What is the environment of the Crédit Agricole? PESTEL analysis: The PESTEL analysis provides us an image of the current environment of the company and it's really important to understand how the company can evolve in the future. o POLITICAL environment: Regulatory framework really important for the bank industry Deregulation of the market Monetary policy o ECONOMICAL environment: Important economic role of banks Banks revenues are subject to the interest rates variation 14 Difficult market with complex operations Current consolidation of the market Crédit Agricole o SOCIAL environment: High employment Hard working conditions as money is sometime a taboo subject Changes in payment system thanks to the internet o TECHNOLOGICAL environment: Current importance of the new technology New banking softwares What is the position of Crédit Agricole in the market? [...]

[...] We will use this fact to develop our new plan concerning the new computer system that the Crédit Agricole has asked us to develop. One of the last important action of the Crédit Agricole is the launch of Calyon which offers corporate and investment bank services. The products To offer a better strategic plan, I have to know which products or services are proposed to customers. According to the annual Report of the year 2006, we can say that the Crédit Agricole is offering 6 main types of products and services to its customers that we can present through 3 main areas: o The Proximity bank represents the French retail banking, with the regional banks and the LCL. [...]

[...] In 2001, the Group opened its capital and entered in the CAC 40 stock market index but the majority is still owned by the 44 Regional Banks. From this date, major transformation like flotation, acquisitions and integrations have begun to end in 2005. Thanks to the Crédit Lyonnais's acquisition (for 3.1 million), the Group strengthened its position in all its business lines. Here is a quick summary of the acquisition of Crédit Lyonnais: At the end of the year 2002, the fusion between Crédit Agricole and Crédit Lyonnais made the first banking company in France. [...]

[...] A strategic plan will help us to take some decisions and so to make some actions in the way to realize our project or long term goal. Through a strategic plan, we have to develop and analyze the company's mission, overall goals, general strategies We have to know that the bank industry will probably be one of the markets the most prolific over the next years even if there is currently the subprime crisis. Moreover the current way of life requires new financing services and especially new technological ones like means of payment through the internet. [...]