International management: McDonald's

Résumé du document

McDonald's is a multinational company present in 121 countries. The company owns more than 30,000 franchises of fast food restaurants. The company also heads other brands of restaurants, as “Aroma Café,” “Boston Market,” “Chipotle Mexican Grill,” “Donatos Pizza” and “Prêt À Manger.” McDonald's is the leading global food service retailer serving nearly 47 million people. Approximately 70% of McDonald's restaurants worldwide are owned and operated by independent, local businessmen and women. This firm is a good example of globalization success. More than a half of its turnover is realized abroad and there is four times of more restaurants that open in foreign countries than in USA each year. McDonald's brand took advantage of American culture globalization, of which it became a main symbol. The standard model of this company is easily exportable and implantable everywhere in spite of cultural differences.

Extraits

[...] China is undergoing rapid, profound economic and social change and development. Political power remains centralized in the Chinese Communist Party. Cultural background: First, it is important to know that being late for an appointment is considered a serious insult in Chinese business culture. About the open hours, it is the same that everywhere: 9:00 a.m. to 7:00 p.m. It is also important to know that the best times for scheduling appointments are April to June and September to October. During a deal with Chinese people, people should never say It is better you use Then, when people talk, it is important to used title before the name. [...]

[...] This company adopts an individualistic management mode. Each employee has to increase efforts at work in order to become the “employee of the month” and gain a In collectivistic cultures (in Asia, for example), an employee can be frowned upon by the other employees for being employee of the month”. It is seen negatively to be better than others are. III. Geographic expansion A. China Country presentation: The People's Republic of China was established on October with Beijing as its capital city. [...]

[...] The new company's slogan is “I'm lovin' This slogan is translating in each language for each country where the company is implemented. Considering the market stakeholders, Mac Donald's competitors have developed creativity and customer relationship management that have imperilled Mc Donald's firm. As a consequence, more than a thousand restaurants have been closed. Since 2002, Mc Donald's developed new strategies with one objective: to reconnect the brand to customers. C. Mac Donald's PEST analysis The PEST analysis is a useful tool for understanding a market, and as such the position, potential and direction for a business. [...]

[...] This system of franchise, allow Mac Donald to standardize the entire restaurant according to the training, the service, the menu, the organization Moreover, this permits the company to have a global presence. Product McDonald's sells hamburgers, various types of chicken products, French fries, salad, soft drinks, breakfasts, desserts. In fact, Mac Donald also tries to adapt its menu to the local population: in India, the company do not sells beef; in Mexico, Mac Donald, make fajitas and burritos . Employees Mac Donald Corporation employed more than 465,000 people all over the world. There is a vertical hierarchy in Mac Donald. [...]

[...] English is the common language for conducting business. It is not necessary to get your card translated into any Indian language. India has its own gift policy. It is important to never open a gift in front of the giver. About the deal, Indians usually do not express their disagreements openly and directly; doing so would be considered discourteous. Foreigners should never say no. About the decision, they are usually taking by there boss. The public behaviour is very important. [...]