Google strategic management - publié le 01/10/2009

Résumé du document

Since its creation, Samudra Motors, a well-established sports car company has become predominant on its operating market. Now, it seems that it has reached a saturation point in the domestic market, and in order to grow as a company, it must look at overseas markets to further their growth. With going abroad being the only solution to solve the current problem, the next question is as to where should the company go. Samudra is a big company, with 2,500 employees and realizes annual sales of approximately US$ 24 billion. Meanwhile, as growth has reached its climax in both the European and US markets, going abroad to find other opportunities, and also meet new demands and reach new assets, is the path to follow in order to stay competitive in this broad industry. In this final paper, the country chosen to be investigated is India. We will analyze different environments (political, legal, technological, cultural) in order to estimate the realization or not of such a market penetration.

Extraits

[...] Google strategic management INTERCULTURAL MANAGEMENT FINAL ASSIGNMENT INDIA ICMT Final Assignment 2 Table of Contents TABLE OF CONTENTS INTRODUCTION I. COMPANY BACKGROUND II. POLITICAL RISK ASSESSMENT LEVEL OF STABILITY ATTITUDE TOWARDS FOREIGN FIRMS RISK INDICATORS AND ACTUAL TENDENCIES III. CULTURAL PROFILE HIGH CONTEXT CULTURE LANGUAGE RELIGION IMPLICATIONS FOR THE COMPANY AFFECTATION OF OUR BUSINESS BUSINESS ELIGIBILITY CORRUPTION AND BRIBERY RECOMMENDATIONS IV. STRATEGIC PLAN SPORTS CAR SECTOR POSITIONING Entry strategy Organizational structure Leadership and Management OUTSOURCING V. MANUAL FOR MANAGERS DO'S AND DON'T'S WORKING IN INDIA DOING BUSINESS IN INDIA CONCLUSION APPENDICES INDIA MAP ROAD MAP OF INDIA POPULATION DISTRIBUTION IN INDIA ENTERING INDIA (EXTRACT FROM THE POWERPOINT MADE IN CLASS) BIBLIOGRAPHY ICMT Final Assignment 3 Introduction Since its creation, Samudra Motors, a well-established sports car company has become predominant on its operating markets. [...]

[...] This agency is specialized in risks analysis, it comes with protection, financing, control and recovering letter of credit. ICMT Final Assignment 14 IV. Strategic Plan The asset that India offers is that Samudra could adapt its strategies according to economic and politic environments fluctuations. The primary strategic plan is to reach a young target in order to position on the sports car industry. Samudra is also an India consonance and means in Sanskrit. Ocean for the infinity of the possibilities offered, and also for the serenity expressed by the flawless design of our cars. [...]

[...] Price The price range for the Vira car will be from US$ 42,890 standard model to US$49,750 for full options (equals to 2,109,690 Indian Rupees and 2,429,634 INR). This price has no equivalent regarding a competitive product from others actors on the same industry. This price policy could be afford because of the successful position of the company on the others markets, which balance the eventual losses made in the beginning of the Indian market penetration. Promotion The communication strategy will be very standard according to basic car promotion advertising of course. [...]

[...] It has to be famous, charismatic and effective of course. His work will also consist in coordinate teams and organize their structure. As a former sales representative, he would have to teach sales negotiation techniques and customer relationship management. In the very beginning, our work team will be mostly composed of already existing employees profiled for working for Samudra's India subsides. In the mid-term, the purpose is also to hire Indians workers, in order to beneficiate from the low wages, but also to improve Indian's economy. [...]

[...] It is a complex burst of cultures, religions and languages. ICMT Final Assignment 9 The social structure slows down the education system: the literacy rate is only 52% for 1 billion people Language India comprises more than 800 languages or dialects. Hopefully, English is considered as one of the two official languages (the other one is Hindi, spoken by 40% of the population). English is an associate language and is used for official purpose (due to colonial past with UK, see Commonwealth) Religion Here is the repartition within the population. [...]