Intercultural management: analytical analysis of the Walt Disney company

Résumé du document

The Walt Disney Company, founded in 1923 is today is confronted to global business. The cartoon movies are aired globally and viewed all over the world and Walt Disney is also known for its theme parks. The theme parks in the United States and in other countries are visited by tourists across the world. Walt Disney Company is today a global company and the Company should be careful with the cultural differences due to its multi-country operations. The company culture sometimes needs to be adapted based on a country whereas the Walt Disney Company has always tried to stick to its original values. Owing to globalization companies are facing a new kind of problem like the cultural differences between the countries where they have a subsidiary company. Managers have to be able to adapt their behavior depending on the country they are dealing with.

Extraits

[...] Disney diversity is thus a difficulty but can turn into a really important advantage if it's well managed. Intercultural Management 10 Analytical analysis of the Walt Disney Company Conclusion It's important to remember that the Walt Disney Company, born in 1923 is quickly become an international symbol. This company has had to manage its image in the way to always be accepted all over the world, for example with its movies which couldn't present stereotypes about one specific culture because they are addressed to everybody. [...]

[...] In fact, in the United States, there are several theme parks of the Walt Disney Company close to each others (Universal Studio, Sea World, Magic Kningdom ) and people are Intercultural Management 8 Analytical analysis of the Walt Disney Company more often coming in the region just to visit the parks so they stay for several days and need to take a hotel. In France, people are more often coming to visit Paris and add a day to go to the Disney park, they will thus keep their hotel in Paris and will not take one of the park. [...]

[...] Intercultural management: analytical analysis of the Walt Disney company Analytical analysis of the Walt Disney Company Abstract The Walt Disney Company, founded in 1923 is today more and more confronted to the international. It's right on all the cartoons movies which are exported and seen all over the world but also for its theme parks. Whether it is in its original country, in the United States, or in one of the other theme parks like in France for example, visitors are coming from everywhere in the world, and sometimes, just for spending few days in the park without visiting anything else in the country. [...]

[...] However, habits are not the same when you are visiting a country and when you are in your own country and entrance sales in France where not as important as planned by the Walt Disney Company. In that way has been the beginning of difficulties for the company and it had to think about an adaptation to go against the problem. Today, with a new way of communication and new promotional offers, the French theme park is turned into success. That shows that culture is something really difficult to interpret and understand. [...]

[...] Thanks to or because of this expansion, the Walt Disney Company evolutes in a very big and diversified market. In fact, there are a lot of activities like cartoons, movies, toys, parks, hotels This big diversification permits to the Walt Disney Company to target everybody in the world, from the children to the grand parents. But it's a difficulty because communication has to be adapted to everybody what is not easy: you will not speak in the same way with a 3 years old child and with an adult. [...]