Google financial management

Résumé du document

Ten years ago, there was no Google, but today, it is the world leader in internet research. It has preceded its competitors in this domain, and like an octopus, is now present in every branch of the current communication on Internet. Google, which went public four years ago, is now bigger than General Motors and Ford joined together. Its founders, Page and Brin are about to become the "Big Brothers" of the modern times. Recently, New York Times published an article titled "Relax, Bill Gates; it's Google as the villain". With their search engine available in 120 languages, Google is used in the most remote regions of the world. To continue its supremacy, the company regularly creates new services in connection with communication.

Extraits

[...] In same time, the net benefit of Google passed from 20,4 million to 52 million dollars. These results confirm the resumption of the online advertizing investments, including sponsored bonds, with in particular the offers Google “AdWords” and which are the engine of growth. Following this success, the title of the search engine crossed the bar of the 180 dollars, meaning that it multiplied by more twice its price since its introduction in the morning of August 19th at the price of 85 dollars. [...]

[...] Google realize 60% of gross margin generally. The highness of this percentage shows how Google is healthy, financially speaking. Financial Analysis Google 13 The performance of Google shows once again the force of its economic model based on research and publicity. The increase in its traffic and the optimization of its advertizing services allowed a solid growth of the income. The American giant of technologies of Web researches and the sponsored bonds, Google generated a sales turnover 2007 of 16,6 billion dollars, in rise of 56% compared to 2006. [...]

[...] It has preceded its competitors in this domain and like an octopus; it is now present in every branch of the current communication on Internet. Went public four years ago, it is now bigger than General Motors and Ford joined together. Its founders, Page and Brin are about to become the Brothers” of the modern times. Lately, New York Times titled “Relax, Bill Gates; it's Google's as the villain”1. With their search engine available in 120 languages, Google is used in the most remote regions of the world. To sits its supremacy, the company creates regularly new services in connection with communication. [...]

[...] Retrieved November from http://www.nytimes.com/2005/08/24/technology/24valley.html?_r= Financial Analysis Google 4 Introduction Founded in 1998 by Larry Page and Sergey Brin, meaning follow-up of 100 zeros” is a mathematical term. This number makes it possible to symbolize the incredible number of Web page listed on Google. Google is one of five most popular Internet sites in the world. In the USA it is the fourth site more visited after Yahoo, AOL, and Microsoft-MSN and before e-Bay. In France its notoriety is even larger, because it is third behind Microsoft and Orange and in front of Free. [...]

[...] While increasing, the company also thrived financially. At the present time, an increasing portion of the sales turnover is transformed directly into benefit (in the technology and financial world, this phenomenon is known as economy of scale). The growth rate of Google in the years to come will probably constitute one of the best indicators of the role growing of the Internet in our life. Even if the prospects for growth of Google can appear unlimited, it would be an error to believe it. [...]